In this era of Big Data and the networked consumers is it possible to drill down and learn more about the factors that influence our purchasing decisions and compel us to click? Furthermore, can all this data, combined with the latest in behavioral psychology, help us predict and learn from past activity? Our friends at Chinwag are organizing an event May 3 that will tackle these issues, and more.

The Psychology of Online Influence will be held Thursday, 3rd May in central London featuring the leading thinkers in the space including Nathalie Nahai, winner of Social Media Week London’s Speaker of the Week award.

Chinwag Insight: The Psychology of Online Influence will explore:

• Personality
  How can psychometrics and other techniques help us understand audience?
• Influence
  Who influences who? And how? What are the real drivers and how to scale.
• Decision Making and Persuasion
  Why do we click? What drives actions? Tackling decision fatigue.
• Behaviour
  How does psychology help us predict and learn from past activity?
• Intent & Aspiration & Inhibitors
  Delving into the psyche to help learn what motivates and what inhibits.

Chinwag has set up a 15% off discount code – Discount code: smi15 – specially for SMI readers. The rate is valid until the end of ticket sales. The below promotional code can be entered when selecting a “1x Conference Pass” here.