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Home » Industry Case Studies & Presentations, News

From zero to 1 billion in under 2 years: The story of Instagram [PRESENTATION]

Submitted by on April 13, 2012 – 6:36 amNo Comment

We found this morning this brilliant presentation given by Instagram co-founder Mike Krieger loaded up to Scribd. It takes you into the wildly successful launch and rise of Facebook’s newest prized toy, photo-sharing app Instagram. As all start-up stories, it was a bumpy ride.

Amazingly, Instagram pulled in 25,000 sign-ups on day 1 of launch, “the best and worst day” of Krieger’s life. It set in motion a frantic scale-on-the-fly scenario which, in hindsight, produced this gem of an observation: “scaling = replacing all components of a car while driving it at 100 mph.” Love that analogy!

There is a lot of back-end speak in the beginning, but plenty of interesting take-aways too, including these lessons that spell out the Instagram philosophy:

1) Simplicity

2) Optimize for minimal operation burden

3)  Instrument everything

What exactly does that mean? Check out the presentation for more:

Mike Krieger, Instagram at the Airbnb tech talk, on Scaling Instagram

Editor’s Note: Come here some of the top thinkers and practitioners in the area of social and digital speak about what’s driving business for their firms and what new innovations will drive the market tomorrow at Social Media Influence 2012 in June.


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