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Home » Industry Case Studies & Presentations, Infographic, News

What’s driving social media? 12 must-know facts

Submitted by on April 11, 2012 – 7:35 am27 Comments

As data geeks here at SMI, we’re into the big numbers and the big picture. That’s why we send out each week to our subscribers a super concise bulletin of the big data points that are driving the sector. We informally call it “Social Media: By the Numbers.” With these data points, we tell you the big research insights, innovations and strategy points that explain what’s working and what’s not working. Today, I’m introducing a longer version that I will will occasionally reprise.

There’s just one big take-away for you. If you find this kind of numbers-driven reportage of value, why not subscribe to the SMI newsletter where you’ll get these timely updates sent straight to you?

Let’s get started:

£600 million – The price tag for the UK’s Big Society Capital fund, an initiative that’s getting pilloried on social media. But before you write it off, check out what some major high street banks are already doing in the area of social philanthropy.

$30/user – That’s what Facebook paid in its $1 billion acquisition of Instagram yesterday. Check out this infographic that explains the photo-sharing app’s global appeal.

£2.25/$2.58 – The value-per-Facebook-share as calculated by Eventbrite in an interesting new study that looks at the power of social network referrals in generating sales. It looks at Twitter and LinkedIn too.

82% – Respondents to an eye-opening new survey who said a CEO who communicates via social media is deemed MORE trustworthy by the public.

46% – The increase in Facebook fanpage engagement observed since Facebook switched to its new photo-splendorific Timeline. The big take-aways from the study found here.

3 out of 4: User-generated videos outscored professionally produced video in a new ad effectiveness study that has got be be seriously depressing for creative agencies. See in which measures the amateurs out-performed the pros here.

$4.2 trillion – The value of the Internet economy and its impact on the G-20’s total GDP as of 2016. LINK:

10,493 - The number of times Daily Mail readers +1 a story in a typical week, tops among UK newspapers. The study in question tries to assess what impact Google+ is having on driving traffic, SEO and loyalty, crucial in this age where all brands are publishers. LINK:

1200+ – The number of people who flocked to Belvedere Vodka’s Facebook Wall a few weekends ago to criticise the brand for its sexist “Always goes down smoothly” ad. It erupted into one of the biggest social media revolts ever witnessed in the spirits industry.

513 million – The online population in China, greater than the actual population of the EU or U.S. And, 190 million of them shop online and nearly 90 million do so once a week.

52% – The number of respondents who said they no longer follow a particular brand on Facebook because the information it posts had become too repetitive and boring. See the full list of no-no’s that will get you dumped here:

8 – It was 8 years ago that lock-makers at Kryptonite got hit by the first major social media screw-up by a brand. It’s an event that has reshaped crisis communications and reputation management. Goldman Sachs apparently didn’t get the memo.

Editor’s note: For your daily “By the Numbers” fix, check us out on Twitter and Facebook. And save the date: Social Media Influence 2012 will be held on June 12. Come hear the sector’s biggest success stories talk about the trends and innovations driving business forward this year and beyond.



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