Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » social media screw-up

#FAIL No. 25: Nestle’s social media mistake

Submitted by on April 11, 2012 – 11:18 amNo Comment

When Greenpeace took on Nestle via its Facebook page major social media mistakes were made

Buy the #FAIL  ebook for Kindle readers on Amazon UK and Amazon. Nook also available. Paperback and ePub format now available on Lulu.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.