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Home » Infographic, News, Social Media News

Infographic that explains why Facebook paid a cool billion for Instagram

Submitted by on April 10, 2012 – 6:22 am3 Comments

A billion dollars for a 13-person app-making startup that’s never made a dime? That’s the headline head-scratcher coming out of yesterday’s blockbuster acquisition of the super-popular photo-sharing app Instagram by Facebook. But take a closer look at the numbers and you see what Facebook gets out of it: a global, mobile powerhouse.

Name the region, and Instagram is BIG there. The Yanks seem to be the most prolific at snapping and swapping Instagram photos, followed by Japan, Brazil and much of Europe. Of course the boom in Instagram, with over 30 million users, follows closely to the penetration of iPhones. Now, it’s on the Android system, it’s quickly padding its numbers.

Here’s an Infographic on Instagram’s stunning rise that goes back a few months. It gives you a good idea of why Facebook splashed out YouTube-like money to bring it under its control:

Here Comes Instagram

by Infographiclabs

Editor’s Note: Come here some of the top thinkers and practitioners in the area of social media speak about what’s driving their business forward and what new innovations will drive the market tomorrow at Social Media Influence 2012 in June.


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