The social, mobile pay-off and how to cash in
If we sound a bit too cheery here at SMI lately, I can assure you our optimism around the social sector is well-founded. The trifecta of social, mobile and video are transforming not just the world of marketing, but business as well. This powerful trio is driving sales, helping brands hone their marketing and improving customer relations, building deeper bonds that could lead to improved messaging and improved products.
As we reported this week, the ad revenues around social+video combined now represents a £443 million market in the UK alone. These two are the fastest growing segments of digital. And digital itself is driving the overall ad sector in most markets. As we all remember from the Web 1.0 days, the influx of interest/money/ad revenues spawned new markets, new companies, new opportunities. We appear set for another upward trending inflection point. That explains our cheery nature.
Now, how can your business profit from this wave of innovation? You’ve already adopted social and you’re probably dabbling in mobile (via apps, tablet commerce and even games). But have you combined the two? Are you prepared for a world where smartphone and tablets become more commonly used than a desktop? Do you have a strategy for courting these people? They are your customers. If you don’t have all the answers today…not to worry. We will be covering these points in detail at Social Media Influence 2012, our annual conference in June. Dynamic leaders from GE, Unilever, Microsoft, Google, Conde Nast and many more will take you through the big innovations and trends that are transforming the business world today and will help you cash in tomorrow. Come join us!
- Bernhard Warner
editorial director, SMI