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Home » Events, Infographic, social media advertising, Social Media Influence Conference, social media marketing

The U.S. adopts European-style opt-in data protection measures

Submitted by on February 23, 2012 – 11:10 am3 Comments

The Socialist braintrust Obama Administration in Washington has passed a series of protections for web consumers that looks eerily European: something closer to an opt-in regime that calls for greater transparency on how user data is used and a do-not-track-option.

This is an important development for consumer protection advocates, coming on the heels of the Path privacy debacle. The new rules mean the likes of Facebook, Apple and Google have to enforce more stringent privacy protections, particularly in the previously porous area of mobile apps.

Just how porous you ask?

Social networks’ cavalier approach to customer data has become a real trust issue. Some two-thirds of consumers “do not trust companies like Facebook, even though we all interact with them and we all share our personal information with them,” according to a new infographic designed by MDG Advertising.

The Sad State of Social Media Privacy [infographic by MDG Advertising]

Infographic by MDG Advertising

Editorial Note: The legal implications of social media marketing and customer data protection will be covered in our annual SMI conference to be held on June 12th. You can hear Jamie Barnard, global digital general counsel at Unilever, speak on this an other legal issues in a session entitled “Social media – navigating the legal landscape.” Come join us! And please note: the earlybird offer expires on March 1.


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