Social networking sites are so passé. Now, it seems, we’re all about ‘the hub’: the content hub, the shopping hub, the awareness hub, the entertainment hub. In its quest for greater world domination, Facebook wants to be the go-to place for, well, almost everything.

And of course, brands are bending over backwards to be a part of it. Only five months after it announced the launch of its interactive social seating chart, Ticketmaster is back in the game with a new development designed to drive sales and, presumably, shake off some of its reviled reputation.

The new app allows users to buy tickets without leaving Facebook, which is convenient, but not groundbreaking. The interesting part is that the ticket giant has partnered with Spotify to create a totally social music experience for its users – one far more engaging than the social seating app as it deals directly with the core of the activity: the music itself.

Here, the app recommends events based on the listening habits and history of users, and allows fans to build their own show list, see the musical activity of their friends and let others know their concert plans.

Executive VP of Ticketmaster eCommerce Kip Levin told Music Week: “To me, the thing that puts this [app] over the top is the Spotify integration. Now, for anybody using Spotify through Facebook, it opens up a ton of information about what people like in terms of artists, and now we can actually access all that data.”

Kerching! All that lovely, valuable data indeed. However, as 8^th Bridge – the creators of the app – told AllFacebook, they’ve been “super careful to make sure users understand what is being shared”, and have built in a one-click way to remove stories from Facebook.

Of course, the value of that depends on the user’s ability to delete it quickly: the traditional Facebook/Spotify collab saw many a timeline marred by embarrassing musical revelations. Listening to Justin Bieber is one thing, but telling the world you’ve bought tickets to one of his shows? To the embarrassment hub!