Are twenty-somethings abandoning Facebook?
Facebook fatigue is hardly a new term. By our count, it first emerged over three years ago, back when Facebook had a user base in the tens of millions, when tech pundits wondered whether the social network’s monster growth run was stalling. While that proved to be far from true, today a new bit of research suggests there’s a worrying fall-off in activity from Facebook’s core audience: recent college grads.
The research comes courtesy of GlobalwebIndex, an ambitious project that measures online consumer habits in dozens of markets. One of their findings this time around is the hard-to-dispute observation that in markets like the U.S., UK and Canada twenty-somethings are using the social network less to share updates, refer links and exchange photos. Here’s their findings in graphical form (showing just the US):
It should be noted that Facebook is hardly slowing. Even if this core demographic is logging on less, other demographics are picking up the slack and emerging markets are too.