Infographic: The history of F-commerce
Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015 with Facebook-generated sales one of the primary drivers. Certainly brands like Gap, Delta Air Lines and 1-800-Flowers.com have seen some returns on their early investments in setting up a shop window on the world’s busiest social network.
As we arrive then at the two-year anniversary of the first Facebook transaction – a $34 bouquet of flowers off 1-800-Flowers – SMI went back to the origins of the social network and looked at the milestones that have built it into an ascendant force in online retail. The brief, but event-filled history brings with it some doubts too. For example, despite the billion-dollar predictions, only a small percentage of retailers are actually transacting on Facebook and consumer doubts linger about the sharing of their credit card details with a Facebook merchant. In other words, it sounds a lot like the early days of consumer e-commerce in the late ’90s.
We’re telling the brief history here in the form of an infographic researched and designed by SMI’s Sonia Malpeso.
Editor’s Note: The story of social commerce is still being written by the successes and, yes, failures of digital marketers. There have been some big screw-ups already. Check out our latest book on this topic: #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One. It chronicles another kind of social media pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few “friends” or “followers.”
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[...] global purchases expected to occur on the social network during 2015. The infographic comes from Social Media Influence. Readers, let us know what you think of the graphic in the comments section beneath this [...]
[...] global purchases expected to occur on the social network during 2015. The infographic comes from Social Media Influence. Readers, let us know what you think of the graphic in the comments section beneath this [...]
[...] than others. It has been around for a long time now. The history comes now with an infographic via Social Media Influence. The most amazing data? The prediction: $30 billion in global purchases expected to occur on the [...]
[...] global purchases expected to occur on the social network during 2015. The infographic comes from Social Media Influence. Readers, let us know what you think of the graphic in the comments section beneath this [...]
[...] from Social Media Influence earlier. It shows the history of Facebook as a whole and the birth of Facebook commerce. Also shown are some great examples of how brands have used Facebook to their benefit. Some of the [...]
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[...] Infographic: The history of F-commerce | SMI. 14 July, 2011 – 8:46 pm | By mediastrategery | Posted in All | Comments (0) ← [...]
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[...] Social Media Influence has created this infographic which reflects on the past two years of Facebook commerce (known as “F-commerce“). [...]
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[...] How did Facebook commerce, or “F-Commerce” come to be? A new infographic from Social Media Influence (SMI) explores these questions. ‘The History of F-Commerce’, an infographic designed by [...]
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The forecast data in this great infographic comes from Booz and Company.
I recently took the same data, and compared Social Commerce revenue forecasts across the different online sales channels (Socail, ecommerce, Mobile). Social Commerce is frankly so miniscule that it’s not worth considering for the majority of ecommerce sites. For example, while the hype may say that Facebook Commerce is forecast to be a $30bn market in 2015, the reality is that this only represents 4% of the overall online commerce market in 2015. For some businesses, with an inherent social aspect to them (such as travel, music, games etc), Facebook maybe an important commerce channel in the short term. But for the majority building social features into ecommerce sites makes a ton of sense right now.
You can see the data here:
http://seewhy.com/blog/2011/03/28/forget-selling-on-facebook-for-now/
Facebook are trying hard to ‘prove’ the link between Facebook and ecommerce, but the case is not yet proven as a direct link. Facebook are following two parallel paths down this route:
(1) get ecommerce sites to implement their social plugins (Like and Login etc), and
(2) to build store fronts on Facebook itself.
For most ecommerce sites, implementing Facebook’s social plugins is a priority, and frankly a no brainer, as this info graphic shows. Now that the search engines are using social linking as part of their ranking algorithms, the benefits are broad and far reaching. Actually doing commerce on Facebook via a storefront is less obvious though, despite lots of hype.
I am confused: Lady Gaga’s shop just links to her own shop at
http://ladygaga.shop.bravadousa.com – there is no actual facebook store. Where are you getting your data from?
[...] had a very positive response from our History of F-Commerce Infographic published last week and a number of you have asked if we could re-package it as a Slideshare [...]
[...] for some time now) as the next big thing, it’s interesting to take a quick look back at the short history of F-Commerce so far. And at the same time, with industry predictions at up to $30 billion in Social transactions [...]
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[...] adoram infográficos e querem saber um pouco mais sobre a história do f-commerce, o pessoal da SMI Intelligence in Social Media organizou essas informações no infográfico [...]
Who knows after Google+ launched, this is the end of the Facebook. It is too early to predict what will happen to Facebook since the world of internet changes so fast.
[...] was grabbed recently by an excellent example from our friends at Social Media Influence. Their History of F-Commerce tells the story of business transactions on Facebook. Starting with a bunch of flowers just two [...]
[...] Social Media Influence created a wonderful infographic on the past two years of Facebook commerce and it's momentum going forward. [...]
[...] Source: socialmediainfluence.com This entry was posted in Luxury, Research and trends, Social Media, eCommerce, eMarketing. Bookmark the permalink. ← Digital trends for 2011 Follow us > [...]
[...] infográfico feito pela Social Midia Influence mostra que 90% de todas as compras online estão sujeitas a influência das redes [...]
[...] Levi’s and Delta Air Lines making forays into the world of ‘F-commerce’. Indeed, analysts estimate that social commerce – with Facebook as the primary driver – will be worth $30 billion by 2015. [...]
[...] SMI stated that “despite the billion-dollar predictions, only a small percentage of retailers are [...]
[...] examined the growth of F-commerce recently with a rundown of its history and a look at the rise of store-front programs, and with analysts anticipating the F-commerce [...]
[...] cherchez plus et déccouvrez l’infographie du F-commerce sur le site du SMI : cliquez ici [...]
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[...] O Facebook tem se tornado tão importante para o e-commerce que o termo f-commerce nasceu. Em um post bastante interessante pela social media influence, o autor profetiza que em 2015 as transacões resultantes de social ultrapassaram a casa dos trinta bilhoões de dollares: (http://socialmediainfluence.com/2011/07/14/infographic-the-history-of-f-commerce/). [...]
[...] The History of F-Commerce (infografía) [...]
[...] click & join whatever your friends were doing. So I think this is an evolutionary upgrade for F-commerce. (Mark Zuckerberg pointed out that e-commerce is the next big thing, and now he came back with [...]
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[...] on what brands should consider if planning to take the plunge into social commerce, that $30 billion market opportunity. Now, some of this may seem pretty intuitive, but kudos to Tabjuice for framing it [...]
[...] Since then the concept of “F-commerce” has begun to drip into mainstream commerce. Social Media Influence put together an infographic walking you through the history of Facebook’s merchant platform [...]
[...] lot has changed since 2007, but Facebook’s Social Media Commerce is predicted to go above 30 billion dollars by 2015 (mostly on Ads). Imagine what companies are earning from [...]
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