From Russia with love: Vkontakte is truly a force in social networking
Here’s a little charticle that might surprise you. We took the latest comScore web usage numbers, sifting through it to focus solely on Europe’s most popular social sites. The big winner hails from Mother Russia, not Palo Alto.
Before we get to the chart, just a note on what we mean about “most popular.” We looked at the metric of average numbers of minute spent on the site in May, the latest month for which comScore has crunched the numbers across Europe. By this measure, Vkontakte, HUGE in places like Belarus, Ukraine, Kazakhstan and of course Russia, is considerably more “sticky” than Facebook, Twitter or any of the other social sites listed. Check out the chart we drew up based on the latest comScore figures:
Now, we should note that we were unable to pull YouTube out of the figures given as it’s lumped into the category of “Google sites.” For the record, “Google sites” weighs in at 188.6 minutes, which would put it somewhere between Facebook and Twitter in terms of time spent online. We’re not completely satisfied with that answer. And, helpfully, comScore a few weeks back did post new research on the state of European online video consumption habits, looking at seven countries. In that research, YouTube was the big victor and was responsible for hours of monthly viewing in countries like Germany, the UK and Turkey.