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Fancy a free pizza? PizzaExpress teams with PayPal UK on just such an app

Submitted by on June 16, 2011 – 11:43 am3 Comments

Remember all those predictions last decade that we’d be able to use our mobile phone to buy petrol or cab fare, or pizza? Alas, those soothesayers forgot to mention it would be a feature of everyday life in Scandinavia or South Korea, but for the rest of us – too bad. Well, we’re getting a bit closer to this day now that PizzaExpress has teamed with PayPal UK on a new iPhone app that allows you to go one better: you can pay your bill and book a table at a nearby location. Okay, the “freebie” part is a limited time offer for those who download the app by 3 July.

PayPal is hailing this as a big breakthrough for the popular online payment system as it gives it a new, hugely important platform/market with which it can process payments: the world’s tens of million of smartphone users.

PayPal UK tells us how it works:

From the sounds of it, PizzaExpress could be the first of many high street brands teaming with PayPal for a co-branded payment app. “Over a million UK PayPal customers have made a payment on their handset so combining our payments experience with PizzaExpress’s ground breaking app should be a perfect combination, ” says Cameron McLean, General Manager, Merchant Services at PayPal. “The line between the high street and the online world is blurring, and innovative brands like PizzaExpress recognise that payment by mobile makes a great service even better.”


  • It’s not a bad idea but it feels like a bit of a stop gap solution to me before the real mobile payment solutions like Google and Square get on the scene. Still have to applaud Pizza Express for trying something different but can’t see this being a massive smash hit!

  • Stephen says:

    Pizza Express App-
    Well on first look seems impressive but fails on so many fronts, book your table now try to unbook it or change times, you can’t. Menu is static so can’t view the menu in a classic way. Book as many tables as you like from your phone, you can, it can’t block you!
    Can’t pre order or select. No CRM or Loyalty built in. I recently locked out 5 tables in my local for fun, including a table of if we all do this guess alot of managers will lose their bonus’s as they wait for fictitious customers to arrive at the reserved tables. Go on lets all do this for a laugh…

  • [...] (or from-the-couch) iPad app, having launched one for the iPhone a couple of years’ previously. Pizza Express is trundling along behind, having launched a similar (bookings, not menu) iPhone app earlier this [...]

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