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Home » industry research, News

CHART: Europe’s love affair with Apple iOS

Submitted by on April 22, 2011 – 2:17 pmNo Comment

A good part of Apple’s phenomenal growth story over the last decade can be attributed to its resurgence here in Europe. A decade ago, Euro Mac addicts were hard to spot. Now they seem to be everywhere. Fittingly, it’s Apple gadgets like iPhone, iPod and iPad leading the charge with mobile-mad Europeans.

We’re seeing this yet again via two new pieces of research from comScore this week. The measurement firm released figures for mobile penetration (via operating system) in both Europe and in the United States. The interesting thing to note is that while Apple iOS users comprise a larger installed base in the U.S. it is Europeans who seem to be favoring (or should we say “favouring?”) Apple iOS over the next big rival, Google’s Android, by a much larger margin as the charts below show.

The charts show mobile penetration for all connected media devices so in the “all other” category you’d see Nokia/Symbian smartphones and Blackberrys too. In the U.S., Apple and Android have over a quarter of the market combined. In Europe, it is 18% combined. The blue and red pie wedges shown above are expected to grow proportionally bigger at the expense of the fatter green wedge. It’s a chart that’s reminiscent of, say, Microsoft’s once-commanding lead in the browser market. Its IE browser has lost steady ground for over a decade. It’s a similar picture inside Nokia these days as its Symbian-led OS continues to fall out of favor. This will be an interesting progression to watch seeing as these gadgets mean so much for both the tech and media industries.

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