Newsletter signup:

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation


Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Feature, News, Social Media News

Viewzi and some other clever social tools bite the dust in 2010

Submitted by on January 4, 2011 – 4:36 pmNo Comment

We’re a bit surprised today to learn (a few days late) about the demise of Viewzi, a nifty tool to visualize search that was launched in 2008 by Austin-based entrepreneur Brandon Cotter and died just after Christmas.

A few diehards noticed it flicker out before we did, but otherwise it’s been a fairly quiet mourning period, a far cry from its heyday two years ago when it was hailed as the future of search, and even hinted at as the next Google- SearchMe killer. SearchMe, incidentally, died in June, 2009, 15 months after raising $31 million from Sequoia Capital (that’s one impressive burn rate!) and getting a pretty nice endorsement from Kara Swisher along the way.

We should have seen Viewzi’s days numbered  seeing as nobody had Tweeted from @viewzi since January, 2009 and there hadn’t been any noticeable upgrade in its user interface since, well, January, 2009. Anyhow, here’s the image that greets you on the Viewzi homepage today:

One early fan was Alexander Muse who blogged around its launch, “Why did we like Viewzi so much? It provided several ways to visualize search terms, via a mash of images, headlines or via a timeline.” And for us? Well, we weren’t nearly as effusive. We only used it for Powerpoint presentations. In the end, it failed to provide Google-quality search results so we abandoned it for day-to-day usage.

Going through my bookmarks, I see I have all kind of defunct social tools still there. Remember Newssift (from the Financial Times)? Gone. What about Walk2Web? I wouldn’t click on that Cnet link if I were you. The French-born KartOO? Mort.

Wow, I really have to clean out my bookmarks. Are there any others I’ve missed who’ve passed in 2010?

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.