What happens to viral videos when the buzz wares off?
Submitted by Social Media Influence on October 13, 2010 – 9:55 am3 Comments
Surely, they fade into the ether, never to be heard from or seen again. Not so for the Old Spice “I’m on a horse” spot. It may have fallen off Advertising Age’s “Viral Chart” late last month, but it’s getting new life from impersonators: Sesame Street’s Grover and the Blendtec guys.
In the summer, we wrote about how Old Spice was seeing a surge of fans to its social media channels thanks to the popularity of the brand’s viral video campaign featuring “the man your man could smell like.” More impressively, the popularity of the videos corresponded with a surge in sales. Can the “Will it Blend?” team and Grover of Sesame Street fame once again earn Old Spice a new viral success? We leave you here with the videos:
3 Comments »
[...] etter Old Spice reklamen. Nylig kunne vi se Grover fra Sesame Street gjøre en liknende opptreden. Social Media Influence har skrevet en interessant artikkel om fenomenet der virale filmer klarer å holde liv i merkevaren selv etter at buzzet rundt selve [...]
[...] In other words, here’s a strong retort for those moments when the brand manager asks of the agency: “can you make me a viral?” Instead, it turns out, offering your customers a superior product and a compelling narrative has the potential to be even more persuasive than a handsome man on a horse. [...]
[...] “…here’s a strong retort for those moments when the brand manager asks of the agency: “can you make me a viral?” Instead, it turns out, offering your customers a superior product and a compelling narrative has the potential to be even more persuasive than a handsome man on a horse.” [...]
Additional comments powered by BackType