Social Media Screw Ups – A History
Our editorial and social media training partner, Custom Communication, has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeter and other social media voices.
Since 2004 they’ve identified 37 notable instances where companies have been caught short by social media protests and complaints or where they’ve shot themselves in the foot with dumb marketing. Here’s a snapshot of the history.
Editor’s Note: SMI again this year will be teaming with Neil Chapman, former comms chief of BP and a veteran of the Deepwater Horizon tragedy, on a series of instructional Social Media Crisis Communications workshops. The first is scheduled for Feb. 29th in London.
Given the explosion in social media participation it’s not surprising to see a steady year-on-year increase in social media screw ups but while 2006 saw 7 major incidents the 10 recorded so far this year suggests that corporate communicators and marketers are becoming more savvy in how they engage and look after their online reputation.
We’ve posted A Short History of Social Media Screw Ups on Slideshare.
Enjoy, pass it along and also let us know if there are other great examples that can be added.
14 Comments »
[...] Social Media Influence een mooi overzicht van 37 cases waarin men de mist in ging met social media. De cases zijn [...]
Thanks for this fascinating history lesson. Great examples.
At least some companies are dealing seriously with the issues that occur and taking steps going forward. That still leaves enough for the file marked To Be Continued …
[...] trabajo fue realizado por SMI. Esta entrada fue publicada el 7 de octubre de 2010, fue archivada en Internet, Redes [...]
[...] and Friday amusement, Social Media Influence and its partner Custom Communication present “Social Media Screw Ups – A History,” a compilation of 37 examples from 2004 in this handy slideshow that should serve as a lesson to [...]
Any PR, communications or marketing professional will benefit from watching this presentation. Social media is a tool, not a strategy. The consequences can be severe if the thought processes behind the campaigns are flawed.
[...] on my own. In that spirit, I’d like to direct your attention to the presentation below. Social Media Influence takes us all the way back to 2004 with this one! Pay close attention to the grey and red [...]
[...] Media Influence (SMI) posted on their blog a great slide deck with some famous Social Media Screw Ups in recent history. Since 2004 they’ve [...]
[...] Social Media Influence, a social media consulting and analytics firm, has created a digital slide show of 37 notable social media blunders of the past few years. Look and learn from [...]
Another one worth adding would be Whole Foods Rahodeb fiasco.
[...] into a cause célèbre for eco-warriors everywhere. It also may earn the company a place on our growing list of big brand social media [...]
[...] a slide presentation I found on a Social Media Influence Website, that chronicles the history of 37 of these mistakes since 2004, a brief of what was wrong and [...]
[...] Here is a short power-point presentation about social media going wrong. (This was written by the guys at the excellent SMI agency in the US) [...]
[...] kan zoveel misgaan als je in de wereld van social media stapt. Een blog van social media influence geeft een mooi overzicht. Je kunt een nep-blog beginnen (zoals L’oreal en Sony), onvoorbereid [...]
[...] kan zoveel misgaan als je in de wereld van social media stapt. Een blog van social media influence geeft een mooi overzicht. Je kunt een nep-blog beginnen (zoals L’oreal en Sony), onvoorbereid [...]
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