Social Media Screw Ups – A History
Our editorial and social media training partner, Custom Communication, has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeter and other social media voices.
Since 2004 they’ve identified 37 notable instances where companies have been caught short by social media protests and complaints or where they’ve shot themselves in the foot with dumb marketing. Here’s a snapshot of the history.
Editor’s Note: SMI again this year will be teaming with Neil Chapman, former comms chief of BP and a veteran of the Deepwater Horizon tragedy, on a series of instructional Social Media Crisis Communications workshops. The first is scheduled for Feb. 29th in London.
Given the explosion in social media participation it’s not surprising to see a steady year-on-year increase in social media screw ups but while 2006 saw 7 major incidents the 10 recorded so far this year suggests that corporate communicators and marketers are becoming more savvy in how they engage and look after their online reputation.
We’ve posted A Short History of Social Media Screw Ups on Slideshare.
Enjoy, pass it along and also let us know if there are other great examples that can be added.