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The elusive eight: Facebook’s most troublesome international markets

Submitted by on September 24, 2010 – 10:41 am7 Comments

It’s no surprise that Asia is one of the biggest growth markets for social networking. So you might think that’s where Facebook is gaining its most new ground, right? Think again. In much of Asia, and some other parts of the world, Facebook is trailing badly in the social network stakes.

Facebook reaches almost 44% of all Internet users worldwide, but it is by no means dominant everywhere. We looked at Facebook’s poor standing in the BRIC countries back in July, and now a new chart put together by comScore (below) shows just how badly Facebook still performs in some of the world’s fastest growing economies.

We’re not downplaying Facebook’s huge global significance, however. Only yesterday, we had a reminder that Facebook only has to go down for a few hours and the world nearly grinds to a halt.

And, tonight Facebook moves from our small screens to the big screen, with the premier in some markets of the movie, The Social Network.

Facebook is without a doubt a superpower of social media, but it doesn’t rule the world. Yet.


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