Apps culture emerging among U.S. phone users
An “apps culture” is emerging among U.S. cell phone users, yet many are still unaware of what their phone can do, and some don’t even know if their phone has apps. Those are among the findings of new research by the Pew Internet Project, which suggests the apps market is some way ahead of most adult phone users.
Here are some of the key takeaways:
- Some 35% of adult cell phone users in the U.S. have apps on their phones;
- Yet only 24% use those apps;
- 11% of phone users don’t know if they have apps;
- 29% of cell phone owners have downloaded apps;
- 13% have paid to download apps.
Some surprising numbers there, perhaps, but the conclusion of the report’s co-author, Roger Entner, is no surprise: “Every metric we capture shows a widening embrace of all kinds of apps by a widening population. It’s too early to say what this will eventually amount to, but not too early to say that this is an important new part of the technology world of many Americans.”
We’ve added the report to Slideshare so you can view it in its entirety here.