Facebook beats Google in the battle for web time
Social is beating search in the battle for our web time, with new comScore research showing Facebook topping Google in terms of time spent on the site. This isn’t too surprising, as people tend to linger on their Facebook profiles and only briefly use Google to go elsewhere. Nevertheless, this is yet another signal of the shift of web dominance.
The research says that, for August, Facebook took the top spot in terms of time spent with 41.1 billion minutes ahead of Google’s 39.8 billion. To be fair, Google and Yahoo are still neck-and-neck for the number one spot in unique visitors, while Facebook is trailing in fourth place. The difference between the data isn’t shocking, as Read Write Web points out:
Google strives to direct users somewhere else in milliseconds. Facebook and Yahoo would love for you to linger for hours, reading the news, liking things and generating ad impressions.
But the news can’t be sidelined entirely, even if it’s just a symbol of the rising social structure of the Internet. Back in March, a Hitwise report showed that Facebook beat out Google in the US for the number of weekly visits to the site.
What does this mean for advertisers? One can’t rule out Google’s ability to target an audience just yet, but social advertising is proving to be highly effective. Nielsen numbers show that people are 68% more likely to remember an advertisement when it has been associated with one of their Facebook friends.
All of these numbers are a convenient positive boost to Facebook’s PR as it continues to convince advertisers of social ad possibilities. In fact, Facebook announced today that it will provide advertisers with a “social context” measurement so they can see the effectiveness of Facebook’s “friend-recommended” advertising strategy.
Meanwhile, chatter of Facebook’s IPO is getting more and more speculative…
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#Facebook beats #Google in the fight for web time – and why it matters: SMI blog post http://tinyurl.com/348u36o #socialmedia #social
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Facebook beats Google in the battle for web time | SMI – Featured supplier. Custom Communication Custom Communicatio… http://ow.ly/18WLoa
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Facebook beats Google in the battle for web time – Social is beating search in the battle for our web time, with new… http://ow.ly/18WKBb
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Facebook beats Google in the battle for web time http://ht.ly/2CnKE (could the big G be beaten?) #google #facebook #socialmedia
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FACEBOOK vs. GOOGLE – http://tinyurl.com/348u36o (SMI) #Tech #SM #SocialMedia #Trends
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Facebook beats Google in the battle for web time http://bit.ly/avWPha (The big Google is going down!!)
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Facebook beats Google in the battle for web time http://bit.ly/avWPha (The Big G is goin down!) #facebook #google #socialmedia
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[...] Google aan het verslaan is als het gaat om tijd die aan de website wordt gespendeerd, meldt Social Media Influence. Facebook versloeg Google in augustus met 41.1 miljard minuten versus 39.8 miljard. Op zich niet [...]
Facebook verslaat Google ofwel Social verslaat Search: http://bit.ly/9gL6SO
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Facebook beats Google in the battle for web time http://ow.ly/1qR2MB
This comment was originally posted on Twitter
Facebook beats Google in the battle for web time http://ow.ly/1qR2MB
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Facebook beat Google for web time in August http://ht.ly/2DQL3
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Facebook Beats Google!!! http://bit.ly/avWPha
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Facebook beats Google in the battle for web time http://feedproxy.google.com/~r/typepad/customcom/social_media_influence/~3/tSo8UrjfQm0/
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