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Home » News, Social Analytics, Social Media News

Yes, your mom really likes Facebook, research shows

Submitted by on September 9, 2010 – 8:58 am10 Comments

Social media users are getting older. According to the latest research by Flowtown, the average social media participant is 37-years-old, and the fastest growing demographic is 50-plus. But don’t worry about mom third-wheeling your Facebook page. She is feeling right at home with her favorite social brands.

Facebook isn’t just a bunch of college kids any more. The majority (61%) of Facebook users are over 35, and about 40% of those aged 30 to 50 access a social network every day. This is still low compared to the youngest demographic, who now use social networks as much as traditional email.

But moms aren’t using Facebook just to keep an eye on their bundles of joy. They are hanging out and “Liking” pages such as the AARP Facebook page, a thriving community of active sharers.

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