Tipp-Ex vs. Roger Federer: who wins?
Tipp-Ex has become the darling of the tech press after launching a viral interactive video that’s racked up millions of YouTube views since its launch two weeks ago. Not bad for a decidedly low-tech brand. But how does it stand up to some of the most successful virals we’ve seen lately. Can it outdo the Roger Federer Gillette video from earlier this summer, for example? The results may surprise you.
The video, which allows viewers to change the hunter-vs-bear story by “Tipp-Exing” its headline, has racked up 4.7 million views – 4 million of those in the last week. Its YouTube channel has 13,600 subscribers, and the company has set up a Facebook page called “Hunter VS Bear“, which now has 222 fans showing their support in a variety of European languages (as seen in the screenshot below).
For comparison, we put it up against Gillette’s viral video of Roger Federer’s trick shot. It now has 6.6 million views, but only one week after its release it was at 4.5 million views, neck and neck with Tipp-Ex today. Moreover, the Gillette video utilized the fame of a international tennis star, while Tipp-Ex has gained similar numbers by putting the fate of a no-name hunter into the hands of the viewers.
Once again, YouTube shows you don’t need to be a celebrity product endorser to get big results.
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Tipp-Ex hunter vs Federer – we compare viral videos: SMI blog post http://tinyurl.com/2e9kvnb #socialmedia #smm
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Tipp-Ex’s hunter vs bear vs Federer – viral videos compared – Tipp-Ex’s viral interactive video has received million… http://ow.ly/18VQ6r
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Tipp-Ex vs. Roger Federer: who wins? http://bit.ly/br8Ez4
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Tipp-Ex vs. Roger Federer: who wins? | SMI: http://bit.ly/cgEdgY via @addthis
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Have you seen the video – thoughts??? Tipp-Ex vs. Roger Federer: who wins? http://bit.ly/cgEdgY via @addthis
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Tipp-Ex vs. Roger Federer: who wins? http://ow.ly/1qRug9
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Tipp-Ex vs. Roger Federer: who wins? http://ow.ly/1qRug9
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Hi,
Thanks for your article.
I work for BUZZMAN (www.buzzman.fr), the Advertising agency that created this Tipp-ex viral campaign.
We are back with a new Youtube experience : http://www.youtube.com/watch?v=FlCVE0OG-tI
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