At last, Zara opens up to online shopping – with 4.5 million fans waiting
One of the world’s favorite clothing suppliers, Zara, will finally open its sales to online customers next week. Granted, the company is behind its biggest competitors, like Gap and H&M, by several years, but Zara has a secret weapon – a Facebook fan page of 4.5 million people could make the transition to online sales a walk in the park.
Inditex, Zara’s parent company, plans on launching the service in Europe to start, then it will allow for online sales to 65 countries by the end of the year. It has been planning this for the past year, learning the ups-and-downs of online sales, and it has already set up infrastructure for fast shipping in several of its target countries. Onlookers are so confident about Zara’s online sales prospects that Luca Solca, Bernstein’s senior European retail and luxury-goods analyst, told the Wall Street Journal that meeting demand could be challenging and “the last thing they want is to have people ordering and not being able to deliver.”
The optimism almost goes without saying for a company with 11 billion Euros a year in sales, but its social media loyalty adds a sweet cherry on top. It is catering to a 4.5 million multi-language community on Facebook, and it has a well-integrated YouTube channel that provides up-to-date fashion releases to the fans. We expect to see some close partnership between the Facebook page and the company’s shopping home page -perhaps integrated for a thorough social shopping experience like the Levi’s website has done? Zara certainly has the fan base to give it a try.
SMI offers specially tailored social media training for companies. Email: training[at] socialmediainfluence.com for more information.
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Zara embraces online retail next week – 4.5 million #Facebook fans wait – SMI blog http://tinyurl.com/3ydwql6 #socialmedia #social
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Zara’s long-awaited e-commerce site opens for business next week: shoppers, REJOICE! http://bit.ly/cefVf7-pedro827-zara-retail
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At last, Zara opens up to online shopping – with 4.5 million fans waiting http://ow.ly/1qOqUO
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Zara opens up to online shopping – with 4.5 million Facebook fans waiting http://bit.ly/bWFNRQ via @AddToAny
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[...] and Austria, to access the rather poor mobile shopping experience. Sadly, for a company with such a strong customer base, Zara has yet to make a mark in the mobile commerce [...]
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