Here’s a story to get you up in the morning. Playboy has launched a “Miss Social” contest that gives Facebook fans the power to undress the next picture-perfect girl for an upcoming issue. Seeing naked girls? What’s not to “Like”? Right? Well, no so fast. Judging by the underwhelming early response, we’ve seen more panting over a Frappuccino.

Is it possible that Hef and his air-brushed naked babes have met a wall of disinterest from the Facebook crowd? It appears that way. An article about the contest posted by Playboy’s own The Smoking Jacket, with the pictures of the models included, only racked up 102 “Likes” since it was published two days ago. The contest’s Facebook page is doing a bit better with 7,300 fans. But for promised nudity, we would expect higher numbers. Although, as seen on its wall, the relatively few fans are indeed passionate about the contest.

Still, the Miss Social playmate contest once again brings up one of those social media conundrums: how many “Likes” do you need to earn to truly be called popular/hip/cool/gorgeous? It’s a new metric for marketers. To be sure, they certainly are counting and have a hoped-for number in mind when they develop contests like these.

For example, Ford earlier this summer wanted to recruit 30,000 fans to its Ford Explorer Facebook page just prior to launch. To sweeten the pot, it promised to give away a car to one lucky Facebook fan; it went way over.

With that in mind, what then would be a respectable number for the promise of a little T&A?

We thought we’d take a look at the relative popularity of the Miss Social contest, comparing it to our other favorite vices like, say, caffeine and chocolate addiction? The Starbucks page is one of the biggest out there, and it gets a steady stream of mocha lover comments every few minutes. Odd (or maybe not) how similar the statements of desire on both pages. Though with Starbucks the conversation flow is much more vibrant, and, at times, gushing.

Unfair comparison? Then don’t even click on the Nutella page where 3,043 fans showed their appreciation for this message from the marketing team a few weeks back:

They’re going on vacation, people. They’ll be back. Trust us.

Meanwhile, it is too early to judge the social success of the Miss Social contest. That much we know. But it strikes us that in a different era Hef and his Playboy Playmates would have commanded a much stronger public response for a contest where we get to choose who bares all. Or, maybe not. Maybe 7,000 or so people showing their support for such a contest is about spot-on.