As scientists fret over Gulf oil plume, the angry BP Tweets dissipate
The BP Gulf spill appears to be more or less contained, but the brand’s reputation plunge (not to mention the disastrous ecological impact on the Gulf region) will take years to clean up. There is some good news for newly appointed CEO Robert Dudley, however. As we reported a week ago, the “Boycott BP” movement remains a valid cause among just the diehards and now the latest analysis from Mike Schwede at Orange8 Interactive gives more detailed evidence that the general public has moved on from the BP fiasco. His latest analysis shows the Twitter tempest and blog storm abating, and that the level of negative sentiment is creeping downwards. Would be interesting to see if this spike of more positive sentiment is sustainable in the long term. That’s the hard part for BP.
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SMI writes:: As scientists fret over Gulf oil plume, the angry BP Tweets dissipate http://bit.ly/9f1nj9
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As scientists fret over Gulf oil plume, the angry BP Tweets dissipate http://bit.ly/aG5UdR c/o @SocialInfluence
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As scientists fret over Gulf oil plume, the angry BP Tweets … http://bit.ly/bsbEwy
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As scientists fret over Gulf oil plume, the angry BP Tweets dissipate http://ow.ly/18Eplj
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[...] ANGRY Bp tweets dissipate [...]
As scientists fret over Gulf oil plume, the angry BP Tweets dissipate | SMI http://bit.ly/9NnlXA
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Bp Social Media Buzz Report Aug/2010. http://bit.ly/ar0hAo La influencia de Twitter y blogs para bajar la imagen negativa de BP. #BPfail
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