Social media advertising estimates revised upwards yet again
Ad spending on social networks in the U.S. will grow to $1.7 billion this year and $2.9 billion in 2011, estimates eMarketer in a new report published today. That’s much improved on its previous estimates for 2010. Facebook is the major catalyst, but it’s but one driver. Here’s our take on which social media channels will be the primary drivers of social ad growth.
We’ve determined three main sectors to watch going forward:
Social Networks
This is an obvious place to start. Social networks are seeing a huge jump in usage, and big brands are starting to allocate more of their advertising budget here. Just last week we reported that Facebook ad revenues are expected to soar as deep-pocketed advertisers continue to invest here. We also noted that social gaming is the big new social media property, for investors and brands alike. The current estimates put social gaming ad revenue at $2 billion by 2012. In fact, Disney plans on buying popular Facebook game developer Playdom for up to $763 million. Meanwhile, Twitter is hiring a news sales ad force and opening up ad opportunities for businesses. Brands utilizing Twitter’s new Promoted Tweets have already reported some early positive results.
Social Shopping
Online retailers are emphatically saying they like the Facebook “Like” button and the increased traffic and word-of-mouth buzz it generates. In fact, Lee Jeans is launching a new social marketing campaign today intended to make shopping pain-free for non-shopping males. Plenty of other online retailers have also joined in, with huge boosts in traffic and sales. Expect even more promotional activity here around Christmas time, and even now during the Back to School drive.
The App Market
This digital sector isn’t exclusively social, we admit, but it is still highly interconnected with social sharing principles. Current experts estimate that the numbers of apps downloaded to mobile phones will reach a whopping 25 billion by 2015. Even though Apple’s iAd mobile application scheme is running into barriers due to its over-centralized oversight structure, the Wall Street Journal reports this morning, Apple already has $60 million of advertising commitments for its devices in 2010. This is all on top of another eMarketer estimate that says ad revenue on mobile apps in the US will increase by 43% in 2010 to $593 million.
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SMI writes:: Social media advertising estimates revised upwards yet again http://bit.ly/cv7ikt
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Social media advertising estimates revised upwards yet again |SocialMediaInfluence http://bit.ly/aVL1O1
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Social media advertising estimates revised upwards yet again | SMI: http://bit.ly/bODVl2
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Social media advertising estimates revised upwards yet again http://ow.ly/1qNIXD
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Social media advertising estimates revised upwards yet again http://bit.ly/cExYHo
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s much improved on its previous estimates for 2010.Social media advertising estimates revised upwards yet again http://ow.ly/1qNIXD
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Social media advertising estimates revised upwards yet again http://ow.ly/1qNIXD
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Social media advertising estimates revised upwards yet again http://dld.bz/scmf
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Social media advertising estimates revised upwards yet againhttp://dld.bz/scmf
This comment was originally posted on Twitter
Social media advertising estimates revised upwards yet again http://ow.ly/1qNIXD
This comment was originally posted on Twitter
Social media advertising estimates revised upwards yet again http://ow.ly/1qNIXD
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Social media advertising estimates revised upwards yet again | SMI http://bit.ly/aDLsJB
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Estimates on #socialmedia advertising outlay rise, again: http://bit.ly/9cSJ7b
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Estimates on #socialmedia advertising outlay rise, again: http://bit.ly/9cSJ7b
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