Retailers dive into geo-social shopping
Gap offered a one-day social shopping spree last Friday for anyone who checked into its stores on Foursquare, with participants getting 25% off their purchase for the day. This is just part of a larger trend of retailers taking advantage of Foursquare’s increasing geo-social shopping utility.
With this discount offer, Gap joined the list of retailers experimenting with marketing opportunities on geo-location social networks. In May, Starbucks started a US nationwide loyalty program for its hundreds of Foursquare Mayors, who get a $1 discount on Frappuccinos at any Starbucks store. And last month, Domino’s Pizza UK attributed its 2010 13% sales increase to social network advertising campaigns, which included a Foursquare check-in offer.
The increasing news of geo-social shopping comes only a month after Foursquare announced a huge investment of $20 million by Andreessen Horowitz to improve its services and infrastructure. We expect more heavy hitters to join this bandwagon.
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SMI writes:: Retailers dive into geo-social shopping http://socialmediainfluence.com/2010/08/16/retailers-dive-into-geo-social-shopping/
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Retailers dive into geo-social shopping http://bit.ly/c8soe2 c/o @SocialInfluence
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Retailers dive into geo-social shopping – Gap offered a one-day social shopping spree last Friday for anyone who ch… http://ow.ly/18AL7m
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Retailers dive into geo-social shopping http://bit.ly/9ksM8J
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SMM News: Retailers dive into geo-social shopping – GAP offered a one-day social shopping spree last Friday for… http://fb.me/DNLtLSmX
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[...] August 18. Furthermore, Foursquare’s rising presence in mobile geo-shopping with its quickly growing user-base shouldn’t be ignored either. After all, Foursquare was one of the pioneers into the [...]
@nathanawilliams mind you – GAP are doing it. Aren’t they the very definition of ‘normal’? http://bit.ly/amKEPT
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Retailers dive into geo-social shopping | SMI http://t.co/BxmykO4
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GAP incentivised shoppers by offering 25% discount to people that Foursquared their local store http://ow.ly/1qNOWM
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Come on GAP, do this in UK – RT @colingilchrist: GAP offered shoppers 25% discount if they Foursquared their local store http://ow.ly/1qNOWM
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[...] shopping and geo-specific advertisements. Just in the past week we reported Best Buy, Lee Jeans and Gap’s recent geo-social shopping campaigns, and smaller businesses are taking advantage of [...]
Gap offered 1 day social shopping (25% off) spree last Friday for anyone who checked into its stores on Foursquare http://bit.ly/dmFTSD
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It had to happen – Retailers dive into geo-social shopping http://bit.ly/cfGqT9 via @addthis #socialmedia
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