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Home » Engagement, News, Social Media News

JetBlue: no Twitter wisecracks about the emergency exit, please

Submitted by on August 11, 2010 – 2:01 pm2 Comments


You have to feel a bit sorry for the JetBlue Twitter team today. Their most popular ever employee, flight attendant Steven Slater a.k.a. “the greatest American hero,” may be free from jail, but the company is in no mood to celebrate. Instead, the airline is parrying aside public queries from the press and even the occasional stab at humor.

The officious tone is in stark contrast to the company’s normally cheery and responsive Twitter persona. Has it gone too far in saying nothing in defense of its rebel flight attendant-turned-working-man-hero? JetBlue is now catching flack for tsk-tsking satirist Andy Borowitz for his attempt to bring a little levity to a situation that could really use it.

Borowitz started the row with this Tweet earlier today:

Within hours, JetBlue responded, “not funny!”

Of course, JetBlue doesn’t want a bunch of copycat incidents. However well-meaning though, it’s still hard to rationalize the importance of staying in your seat with a comic, I guess. Anyhow, Borowitz fired back:

The exchange is now a trending topic on Twitter.

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