Taking Twitter advertising to the next level
When companies want to advertise on Twitter they will now have someone to call. Twitter is hiring an ad sales team to boost its revenues through Promoted Tweets, and it is giving advertisers and third-party developers an open application programming interface (API) to develop the catchiest pay-for-view Tweet tactics. With Twitter’s popularity going through the roof and easier access for ad-hungry brands, we may finally be seeing the start of a profitable ad platform.
Since they started in April, Twitter’s Promoted Tweets and Trends have been popular with some big brands. Disney-Pixar’s Toy Story 3 was the first brand to test Promoted Trends, and the movie went on to break box office records. After that, Best Buy, Starbucks, Red Bull and Coca-Cola have all reported positive results from their Promoted Trends campaigns.
To lead its ad sales force, Twitter is hiring Facebook’s Dan Coughlin and Yelp’s Amanda Levy, both veterans of digital marketing. Then, to give Promoted Tweets a larger reach, Twitter is testing its infrastructure to give an open API to third-party developers like TweetDeck and Seesmic.
But Twitter advertising won’t be limited to Promoted Tweets and Trends. Last month, Twitter launched an @EarlyBird account that Tweets paid-for messages with special deals for its 145,000 followers. Mobile app developers have already taken advantage of the platform:
So far, Virgin Airways is the only brand to have used all three (Tweets,Trends and EarlyBird) simultaneously, and the company reported it fourth-biggest sales day in its history.
All this comes at a time when Twitter is celebrating its 20 billionth Tweet and as big brands are catching on to Facebook advertising, which is making serious money for Facebook, advertisers and social game developers. To be sure, Twitter has a long way to go to catch up with Facebook, which is edging ever closer to an impending initial public offering. Recruiting an ad sales team is the first step.
14 Comments »
SMI writes:: Taking Twitter advertising to the next level http://bit.ly/dp82Uc
This comment was originally posted on Twitter
Taking Twitter advertising to the next level | SMI http://bit.ly/cu4SDv
This comment was originally posted on Twitter
interesante.. a ver que sale..RT @socialinfluence: Taking Twitter advertising to the next level http://bit.ly/dp82Uc
This comment was originally posted on Twitter
Taking Twitter advertising to the next level | SMI http://bit.ly/aD11rN
This comment was originally posted on Twitter
Taking Twitter advertising to the next level – When companies want to advertise on Twitter they will now have someon… http://ow.ly/18vwIL
This comment was originally posted on Twitter
Taking Twitter advertising to the next level | SMI http://bit.ly/95U1VT
This comment was originally posted on Twitter
Taking Twitter advertising to the next level | SMI http://bit.ly/aYfoOE
This comment was originally posted on Twitter
Taking Twitter Advertising to the next level http://ow.ly/2npqM
This comment was originally posted on Twitter
One thought that I’ve had over the past week is how much of Twitter’s development and new features that they are adding to the website is adding to the ever more frequent “Fail Whale” that we (or atleast I) am seeing more and more?
I’d like to think that if Twitter are going to add this advertising feature as a major part of their platform that they will do something to decrease the amount of times a day that Twitter is “Over-Capacitated” – In the past four days I’m pretty sure that I’ve seen the “Fail Whale” on Twitter 3 times, once a day and I’m almost waiting for it to appear today.
If and when this new advertising platform is used more frequently by big brands across the World I can only hope that the increased weight doesn’t increase the down time of Twitter itself.
Phil Johns
http://www.absorbmedia.co.uk
@absorb_media
Taking Twitter advertising to the next level http://ow.ly/1qNzWX
This comment was originally posted on Twitter
Facebook and Yelp big hitters join Twitter to build sales force. http://bit.ly/9h9Pp2
This comment was originally posted on Twitter
Taking Twitter advertising to the next level http://ow.ly/1qNzWX
This comment was originally posted on Twitter
Disney Toy Story 3 was 1st to test Promoted Trends on Twitter & went on to break box office records @racepointgroup http://bit.ly/an3aWD
This comment was originally posted on Twitter
[...] on buying popular Facebook game developer Playdom for up to $763 million. Meanwhile, Twitter is hiring a news sales ad force and opening up ad opportunities for businesses. Brands utilizing [...]
Additional comments powered by BackType