The brands have spoken: social gaming is god
Big brands are going where the money is: social gaming. As Facebook boosts its advertising revenue due to a surge in membership and traffic, brands are buying in to get a piece of the viewing time. Meanwhile, Google is making moves to get into the social gaming arena. Could this be the perfect social gaming storm?
The Wall Street Journal reported this morning that Honda Motors is teaming up with “Car Town“, a new Facebook social game aimed at car enthusiasts, for the August 23 release of the Honda CR-Z, and McDonald’s has recently signed an ad deal with Zynga’s “Farmville“, the notoriously popular Facebook game with nearly 60 million active users. Brands are clearly catching on to the social gaming craze.
As we reported last week, Facebook ad revenues have jumped in the past year with overall revenue predicted to double to $1.4 billion in 2010. Across the social networking space, social gaming brought in $700 million in ad revenue and is expected to reach $2 billion by 2012, according to ThinkEquity, putting social gaming at the forefront of digital marketing all the sudden. This isn’t surprising considering Facebook’s 500 million active users who are investing more time to their profiles and online friends each month.
This comes at a time when Google is making its social gaming intentions clear. Last week it offered to buy social apps developer Slide for up to $282 million, and a month ago it made a similar offer to “Farmville” developer Zynga. But it’s not just Google – Walt Disney Co., Electronic Arts and Game Stop have all made social gaming acquisitions in the past few weeks.
And you thought social gaming was nothing but, well, fun and games.
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SMI writes:: The brands have spoken: social gaming is god http://bit.ly/csNaq5
This comment was originally posted on Twitter
The brands have spoken: social gaming is god – Big brands are going where the money is: social gaming. As Facebook b… http://ow.ly/18uxnN
This comment was originally posted on Twitter
The social gaming whirlwind gets even, um, whirlier… “Brands Have Spoken: social gaming is god.” http://bit.ly/ahYkLA
This comment was originally posted on Twitter
[Zynga] The brands have spoken: social gaming is god http://ow.ly/1qNx6Y
This comment was originally posted on Twitter
The brands have spoken: social gaming is god http://ow.ly/1qNx6Y #socialmedia #gaming
This comment was originally posted on Twitter
The brands have spoken: social gaming is god | SMI: Big brands are going where the money is: social gaming. As Fac… http://bit.ly/cdo1LK
This comment was originally posted on Twitter
The brands have spoken: social gaming is god http://ow.ly/1qNx6Y
This comment was originally posted on Twitter
[...] catching on to Facebook advertising, which is making serious money for Facebook, advertisers and social game developers. To be sure, Twitter has a long way to go to catch up with Facebook, which is edging [...]
More big brands such as @Honda and @McDonalds are jumping into the social gaming arena – who do you think will be next? http://ow.ly/2neL9
This comment was originally posted on Twitter
One thought that I’ve had over the past week is how much of Twitter’s development and new features that they are adding to the website is adding to the ever more frequent “Fail Whale” that we (or atleast I) am seeing more and more?
I’d like to think that if Twitter are going to add this advertising feature as a major part of their platform that they will do something to decrease the amount of times a day that Twitter is “Over-Capacitated” – In the past four days I’m pretty sure that I’ve seen the “Fail Whale” on Twitter 3 times, once a day and I’m almost waiting for it to appear today.
If and when this new advertising platform is used more frequently by big brands across the World I can only hope that the increased weight doesn’t increase the down time of Twitter itself.
Phil Johns
http://www.absorbmedia.co.uk
@absorb_media
This comment was originally posted on socialmediainfluence.com
Good point, Phil. We can only hope that one upside of what appears to be an ad-supported Twitter will be fewer fail whales.
This comment was originally posted on socialmediainfluence.com
Why is Google heading into social gaming in a big way? “The brands have spoken: social gaming is god” http://ow.ly/1qNx6Y
This comment was originally posted on Twitter
[...] ad revenues are expected to soar as deep-pocketed advertisers continue to invest here. We also noted that social gaming is the big new social media property, for investors and brands alike. The [...]
[...] that is expected to rise in the coming years. Now big brands like McDonald’s and Disney are buying in, with Honda releasing a game yesterday called “Car Town” on Facebook to promote its new [...]
The brands have spoken: social gaming is god http://ow.ly/1qNx6Y #loyalty
This comment was originally posted on Twitter
[...] With social media advertising becoming a fast-growing marketing investment and with big brands experimenting with the available marketing tools on Facebook, it’s not surprising that Facebook is doing [...]
[...] the U.S. alone) and how big brands such as Honda and McDonald’s have started to spend their advertising budget on social gaming. Clearly gaming on Facebook has huge commercial potential, so Facebook’s investment in [...]
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