Twitter cracks down on third-party spammers
Twitter is imposing password resets for accounts that bought followers from third-party applications. Besides being against the spirit of grassroots community building, buying followers is often detrimental for the health of subscribing accounts.
Simply typing “get more twitter followers” into a Google search gives a plethora of options – TwitterTrain, BuyTwtterFollowers.com and TwitterFollower.com, to name a few. Typically, they offer 10,000 followers in a few days for $60. What’s the harm in that?
It can kill a brand page. The McCafe Twitter account, no doubt in an attempt to rival the almost 1 million follower strong Starbucks page, signed up for the follower service and experienced a high level of PR damaging spam. The service automatically made McCafe follow other service subscribers, and resulted in a steady level of spam ad Tweets on the account page. Tweets stopped permanently last year after the account holder lost control to the third-party provider.
At the simplest level, third-party follower services violate Twitter’s terms of service. In fact, they specifically note that giving passwords to one of these services will result in a suspended account. But looking more closely at the essence of Twitter in general, the idea of quick-buy followers goes against everything the network is about, and the fact that accounts tend to die out after subscribing is a testament to how Twitter users will respond to desperate brands.