Facebook advertising revenue skyrockets as big brands join in
Facebook revenues could double to $1.4 billion in 2010 as more big brands bring advertising campaigns to the social network’s 500 million users. Without a doubt, Facebook advertising fees will continue to surge as more major brands set up camp. Could ad rates on Facebook, holding steady now, be heading up? If an IPO is in fact in the cards, it’s only a matter of time.
According to Facebook COO Sheryl Sandberg, the biggest advertisers increased spending by as much as 20-fold in the past year. In an interview with Bloomberg she said: “Two years ago the big brands were experimenting with us. Now, they’re going big.”
Facebook is also improving its infrastructure to give more space and time to display advertisements and increasing user personal engagement with brands through social gaming and other features. “You can’t ignore the reach that’s there, but it’s also the true engagement that we have,” said Michael Donnelly, Coca-Cola’s director of global interactive marketing.
Facebook advertising campaigns have clearly increased in the past year. Just to name a few examples covered by SMI in the last month, Facebook marketing has been used to improve reach for online clothing retailers, revive Buick Motor’s youthful spirit, inspire the electric car market, boost revenue for Old Spice and increase pizza delivery orders at Dominos Pizza.
Things don’t look like they are slowing down, either. Facebook has 500 million users, but it has made it clear that its going to be diving head-first into the developing BRIC countries to double that number. If so, it could be on its way to being the biggest advertising platform in history.
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SMI writes:: Facebook advertising revenue skyrockets as big brands join in http://bit.ly/aH98hs
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Facebook advertising revenue skyrockets as big brands join in http://ow.ly/18qqKE
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Facebook advertising revenue skyrockets as big brands join in http://bit.ly/9O5iHM
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@sito_ thanks for the retweet! http://bit.ly/9O5iHM
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#Facebook #advertising revenue skyrockets as big brands join in http://ht.ly/2l6Ko
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Facebook advertising revenue skyrockets as big brands join in http://icio.us/wkv0m1
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Delicious: Facebook advertising revenue skyrockets as big brands join in | SMI: http://bit.ly/a600p4 [social media]
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Facebook revenues could double to $1.4 billion in 2010 http://ow.ly/2ljYA
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@socialmediapsyc Will fb become the biggest advertising platform in history? http://ow.ly/2lSHG
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Appears they’re delaying IPO till 2012 RT @chasinghiromi Facebook advertising revenue skyrockets as big brands join in http://bit.ly/9O5iHM
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[...] we reported last week, Facebook ad revenues have jumped in the past year and are predicted to double to $1.4 [...]
[...] at a time when Twitter is celebrating its 20 billionth Tweet and as big brands are catching on to Facebook advertising, which is making serious money for Facebook, advertisers and social game developers. To be sure, [...]
[...] SMI Cette entrée a été publiée dans Statistiques, avec comme mot(s)-clef(s) Facebook, Publicité. [...]
One thought that I’ve had over the past week is how much of Twitter’s development and new features that they are adding to the website is adding to the ever more frequent “Fail Whale” that we (or atleast I) am seeing more and more?
I’d like to think that if Twitter are going to add this advertising feature as a major part of their platform that they will do something to decrease the amount of times a day that Twitter is “Over-Capacitated” – In the past four days I’m pretty sure that I’ve seen the “Fail Whale” on Twitter 3 times, once a day and I’m almost waiting for it to appear today.
If and when this new advertising platform is used more frequently by big brands across the World I can only hope that the increased weight doesn’t increase the down time of Twitter itself.
Phil Johns
http://www.absorbmedia.co.uk
@absorb_media
This comment was originally posted on socialmediainfluence.com
[...] and big brands are starting to allocate more of their advertising budget here. Just last week we reported that Facebook ad revenues are expected to soar as deep-pocketed advertisers continue to invest [...]
[...] more comfortable with the idea of geo-location advertising. Facebook has already proven itself an indispensable tool for brands with its conversation-starting “Like” button. Facebook is going big [...]
[...] be sure, there has been a rush of new brands to Facebook pages. With social media advertising becoming a fast-growing marketing investment and with big brands experimenting with the available [...]
[...] how the social side of the market will pan out in the coming months, look no further than Facebook. One forecast puts Facebook’s 2010 revenue at $1.4 billion (of which, no doubt, ad sales is the single [...]
[...] a back-of-the-envelope calculation, if Facebook is to generate $1.4 billion in revenues this year, that’s about $4 million a day in business, mainly in ad sales and [...]
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