PepsiCo: the key to putting social at the center of your business
Submitted by Social Media Influence on July 30, 2010 – 9:39 am5 Comments
Not long ago we posted here the full video of B. Bonin Bough’s SMI keynote presentation where he detailed how PepsiCo had built an organization-wide social media structure and the profound impact it’s already having on the company’s day-to-day operations. But how do you implement such a strategy? Here’s PepsiCo’s head of social media explaining in a follow-up video interview with us the key: getting buy-in from the highest level of the organization. “That’s the win,” he says. And here’s what it means:
5 Comments »
SMI writes:: PepsiCo: the key to putting social at the center of your business http://bit.ly/aaDFuR
This comment was originally posted on Twitter
PepsiCo: the key to putting social at the center of your business http://ow.ly/18m94l
This comment was originally posted on Twitter
PepsiCo: the key to putting social at the center of your business http://ow.ly/1qMkOV
This comment was originally posted on Twitter
PepsiCo talking about putting social media at the centre of its Refresh campaign (via SMI on LinkedIn) http://bit.ly/9plqxg #in #yam
This comment was originally posted on Twitter
PepsiCo: the key to putting social at the center of your business …: PepsiCo’s head of social media B. Bonin Bou… http://bit.ly/aJCQr9
This comment was originally posted on Twitter
Additional comments powered by BackType