When it comes to social networking, women rule
That’s the conclusion of the latest comScore study which finds that women spend far more time than men online connecting with their social network of friends and acquaintances. Perhaps that’s not surprising until you consider that women, on average, spend roughly 90 minutes more per month on social networks than men. That amounts to 5.5 hours/month for women on the likes of Facebook, Twitter and YouTube compared to about 4 hours for men.Among the other findings, comScore says:
Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites.
Here’s a handy table provided by comScore, breaking down the tale of the tape between the sexes:
And now by region, where women in Latin America are leading the field:
One thing we should point out: the fact this study does not include mobile access to social network very likely skews the gender gap. We’re keen to see what that gap might look like taking into account all forms of access. We’ll be sure to report it here if we come across such a study.