When it comes to social networking, women rule
That’s the conclusion of the latest comScore study which finds that women spend far more time than men online connecting with their social network of friends and acquaintances. Perhaps that’s not surprising until you consider that women, on average, spend roughly 90 minutes more per month on social networks than men. That amounts to 5.5 hours/month for women on the likes of Facebook, Twitter and YouTube compared to about 4 hours for men.Among the other findings, comScore says:
Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites.
Here’s a handy table provided by comScore, breaking down the tale of the tape between the sexes:
And now by region, where women in Latin America are leading the field:
One thing we should point out: the fact this study does not include mobile access to social network very likely skews the gender gap. We’re keen to see what that gap might look like taking into account all forms of access. We’ll be sure to report it here if we come across such a study.



18 Comments »
SMI writes:: When it comes to social networking, women rule http://bit.ly/bE2Ocd
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How surprising, women better at social media than men … any excuse to prattle ay ladies?! http://bit.ly/bJIIHh #in
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When it comes to social networking, women rule – That’s the conclusion of the latest comScore study which finds tha… http://ow.ly/18l6Hx
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When it comes to social networking, women rule http://bit.ly/c4WtnJ
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Studie: Sind Frauen die besseren Netzwerker? http://bit.ly/bDoIl6
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Studie: Sind Frauen die besseren Netzwerker? http://bit.ly/arLw0A /via @t_krischak
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COMSCORE: Women spend average of 5.5 hrs/day on #social networks. Men: 3.7 http://mnstr.me/bTugFp
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When it comes to social networking, women rule http://bit.ly/cQjW3r via @AddToAny
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When it comes to social networking, women rule http://ow.ly/1qMm5w
This comment was originally posted on Twitter
When it comes to social networking, women rule http://ow.ly/1qMm5w
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When it comes to social networking, women rule http://bit.ly/bZUMSW
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When it comes to social networking, women rule | SMI http://bit.ly/brNf5X
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Replay OK When it comes to social networking, women rule | SMI: That’s the conclusion of the latest comScore study… http://bit.ly/cm3mtz
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When it comes to social networking, women rule http://ow.ly/1qMm5w // Y las mujeres latinoamericanas más!
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When it comes to social networking, women rule http://bit.ly/c4WtnJ
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I use Twitter extensively and with my processes above it really does not take a lot of time to do updates because I have automated a lot as I have gone along. Remember always with Twitter that even though you are broadcasting you need to have to always be adding value
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This is a pretty cool stuff, twitter is very kind to SEO’s. Pretty nice to think that this kind of media is very supportive to all of our markets.
This comment was originally posted on Internet Business Blogger – Helping you make money online through affiliate
[...] International: In the last few years, several studies have shown that women are dominating the social media. Webgirrls connects women in technology [...]
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