Confessions of a winemaker: Social media-spiked sales
Reuters’ Leslie Gevirtz kicked up a bit of a fuss earlier this week when she reported how French winemakers are still a bit too snobby when it comes to social media marketing, particularly when compared to more net-savvy New World producers. She based some of her reportage on a recent study conducted by My Social Winery that detailed just how anti-social French winemakers are. The results may surprise you.For example, while 95% of French winemakers export their wines, the vast majority do not have a blog, Facebook or Twitter presence, and 37% have yet to translate their site into English. I’d be willing to bet Italian wineries aren’t much better. Grumble, grumble.
If you want to see the cutting edge of digital/social media marketing of wines, you have to travel to Napa Valley. Rick Bakas, director of social media marketing at Napa’s St. Supery winery, recently shared (video below) with a congregation of French winemakers a series of successful tips on using social media to boost sales, and, more importantly, build customer loyalty and grow profit margins. According to Bakas, margins this year are up 130% and they’ve managed to reduce churn for the St. Supery wine club from 7% a year ago to a 1% attrition rate today. How important is that? Bakas says an incredible 90% of margins come from the wine club. Gulp!
The video (again thanks to My Social Winery) reveals a host of important tips on using social media to build a loyal and engaged audience, regardless of the industry.
Video conference with Rick Bakas about wine and social media from Pierrick Bouquet on Vimeo.
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SMI writes:: Confessions of a winemaker: Social media-spiked sales http://bit.ly/d5rhi0
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Confessions of a winemaker: Social media-spiked sales | SMI http://bit.ly/aCKPft
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Wine industry has been very progressive in some countries, you are so clever to use social media to promote your world class wine too. This should be followed by other companies.
Confessions of a winemaker: Social media-spiked sales | SMI: Reuters’ Leslie Gevirtz kicked up a bit of a fuss ear… http://bit.ly/bcKOVP
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#RT #SM #SocialMedia Confessions of a winemaker: Social media-spiked sales | SMI: Reuters’ Leslie Ge… http://bit.ly/bcKOVP #social #media
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Confessions of a winemaker: Social media-spiked sales http://ow.ly/1qLGQJ
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Confessions of a winemaker: Social media-spiked sales | SMI: Reuters’ Leslie Gevirtz kicked up a bit o… http://bit.ly/bcKOVP #socialmedia
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Confessions of a winemaker: Social media-spiked sales http://bit.ly/cQsK35 thanks @socialinfluence
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Confessions of a winemaker: Social media-spiked sales http://bit.ly/cQsK35 thanks @socialinfluence
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Confessions of a winemaker: Social media-spiked sales – Reuters’ Leslie Gevirtz kicked up a bit of a fuss earlier th… http://ow.ly/18khIf
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Hi,
Thank you for mentioning our survey. Not all French winemakers are “anti-social” online. We are in France this month. Some understand the potential of using social media and we are helping them with their social media strategy. It is difficult today for a middle-size winery to make the wine, sell it and market it online. Those are three different jobs, we created mySocialWinery to help them with this last one.
Cheers!
@mysocialwinery
@pierrickbouquet thanks! Confessions of a winemaker: Social media-spiked sales http://bit.ly/cQsK35 will help for my thesis
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You are doing truly noble work. Best of luck!
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Confessions of a winemaker: Social media-spiked sales | SMI http://bit.ly/d54NZb
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Confessions of a winemaker: Social media-spiked sales | SMI http://url4.eu/6Veu2
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Confessions of a winemaker: Social media-spiked sales http://ow.ly/1qLGQJ
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Confessions of a winemaker: Social media-spiked sales | SMI: Reuters’ Leslie Gevirtz kicked up… http://bit.ly/cMEEg8 & artimpactnetpr.com
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Good article on European wine makers and social media. Confessions of a winemaker: Social media-spiked sales | SMI http://ht.ly/2hTev
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Good article on European wine makers and social media. Confessions of a winemaker: Social media-spiked sales | SMI http://ht.ly/2hTd2
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Confessions of a winemaker: Social media-spiked sales http://bit.ly/b8X2j0 – some real evidence.
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Confessions of a winemaker: Social media-spiked sales http://bit.ly/b8X2j0 via @AddToAny
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Wine + Social Media – congrats to Rick Bakas and St. Supery: Social media-spiked sales http://ow.ly/1qLGQJ
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Confessions of a winemaker: Social media-spiked sales http://ow.ly/1qLGQJ
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Tweeting in Greenville…
I found your entry interesting thus I’ve added a Trackback to it on my weblog
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Confessions of a winemaker: Social media-spiked sales http://ow.ly/1qLGQJ
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