Comments on: Will Facebook replace the traditional auto show car launch?

By: Social media spotlight: Ford Explorer’s “Go. Do” gets it done | SMI

Wed, 02 Mar 2011 14:06:52 +0000

[...] biggest following of outdoorsy SUV lovers. Last July, Ford got the SUV social community buzzing by debuting the Explorer 2011 on its Facebook page. And it offered anyone who liked the Ford Explorer Facebook [...]

By: Campaign of the Week: Mattel plays matchmaker to Barbie and Ken | SMI

Campaign of the Week: Mattel plays matchmaker to Barbie and Ken | SMI — Mon, 14 Feb 2011 14:34:48 +0000

[...] of reference, that’s a lot, but consider that Ford gained 54,000 in only two days in their social media campaign last July). The biggest winner is Ken’s sudden reappearance you could say. Whether or not [...]

By: Cisco Systems makes social business strategy the new norm | SMI

Cisco Systems makes social business strategy the new norm | SMI — Wed, 01 Sep 2010 10:20:27 +0000

[...] building to social networks to help build grassroots excitement around the new technology, and Ford ditched the traditional closed-door auto show for the release of the 2011 Explorer, which proved to be good [...]

By: Playboy: Please vote our Facebook friends’ clothes off | SMI

Playboy: Please vote our Facebook friends’ clothes off | SMI — Thu, 26 Aug 2010 11:32:05 +0000

[...] For example, Ford earlier this summer wanted to recruit 30,000 fans to its Ford Explorer Facebook page just prior to launch. To sweeten the pot, it promised to give away a car to one lucky Facebook fan; it went way over. [...]

By: Buick goes social with Regal launch and busts some grandma myths | SMI

Buick goes social with Regal launch and busts some grandma myths | SMI — Thu, 29 Jul 2010 10:01:26 +0000

[...] media blitz shouldn’t come as a surprise. Just in the last two days we reported that Ford was ditching the traditional auto show for a Facebook launch in the unveiling of the 2011 Explorer, and we also [...]

By: Ford Facebook Reveal Day = Smart Digital Launch « Social Media Snippets

Ford Facebook Reveal Day = Smart Digital Launch « Social Media Snippets — Tue, 27 Jul 2010 21:33:44 +0000

[...] Brian Skepys notes that they increased their fan base by 10,000 fans in one day (currently at 53,000+ fans) and have most certainly prompted competitors to begin thinking about alternative ways to launch cars outside of the traditional auto show setting. [...]