Can social media compel companies to do good?
Submitted by Social Media Influence on July 27, 2010 8:46 am11 Comments
Creativity can be a powerful force, particularly in the world of cause-related marketing. But can so-called “good creative” motivate us to change our rigid ways? What if it’s to make the world a better place? Andy Hobsbawm, founder of Do The Green Thing, thinks so. I had the chance to speak to Andy on the sidelines of our Social Media Influence conference (yes, we’ve been promising the publication of this video for some time now; we posted his presentation here a few weeks ago) to ask him about the role of social media in helping companies involve the public in their corporate social responsibility (or, CSR) efforts. Here’s what he had to say:


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SMI writes:: Can social media compel companies do good? http://bit.ly/coavs9
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SMI writes: Can social media compel companies to do good? http://bit.ly/coavs9
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Can social media compel companies do good? – Creativity can be a powerful force, particularly in the world of cause-… http://ow.ly/18jbPK
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Can social media compel companies to do good? | SMI http://ht.ly/18jiZf
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Is social media turning companies into “do-gooders”? Check out this article and video to hear more about this… http://fb.me/u9KxbsM8
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Can Social Media Compel Companies To Do Good? (cool interview!!) http://bit.ly/9iLKqw
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Can social media compel companies do good? http://ow.ly/1qLynw
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Can social media compel companies do good? http://ow.ly/1qLynw
This comment was originally posted on Twitter
Can social media compel companies to do good? http://ow.ly/1qLynw
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Can social media compel companies do good? http://ow.ly/1qLynw great work @bernhardwarner A common thread with a #MostInspiringBrand
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[...] founder Andy Hobsbawm in June on the sidelines of Social Media Influence 2010. Here’s what he had to say about using social media to motivate, inspire and rally the public to do worthy [...]
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