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Can social media compel companies to do good?

Submitted by Social Media Influence on July 27, 2010 – 8:46 am10 Comments

Do the Green Thing LogoCreativity can be a powerful force, particularly in the world of cause-related marketing. But can so-called “good creative” motivate us to change our rigid ways? What if it’s to make the world a better place? Andy Hobsbawm, founder of Do The Green Thing, thinks so. I had the chance to speak to Andy on the sidelines of our Social Media Influence conference (yes, we’ve been promising the publication of this video for some time now; we posted his presentation here a few weeks ago) to ask him about the role of social media in helping companies involve the public in their corporate social responsibility (or, CSR) efforts. Here’s what he had to say:

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