Old Spice: Turning Facebook fans into profits?
With a surge of nearly 200,000 new Facebook fans in the past month, the Old Spice viral video campaign featuring “The man your man could smell like” could very well be considered one of the most successful fully integrated campaigns yet. New fans are a great thing for the marketing department to tout, but, of course, the execs upstairs want to know: do new fans actually correspond to an improved top-line? The Old Spice team is already being bombarded with the question.
The major surge in Facebook fans has slowed since the campaign hung up the towel (for now) two weeks ago. The Famecount graph bellow illustrates the peak in the fan sign-up rate, which is now hovering just below a total of 700,000 fans.
That’s the not-so-hot news. More impressively, AdAge reported today that Old Spice did indeed see a rise in sales during the past month, but so did the entire market of body wash producers (see table bellow).
Ad Age also notes that Old Spice, along with Gillette, started a major coupon drop in the same period. When asked what was the driver of higher sales, P&G spokesman Mike Norton said, “It’s impossible to know.” That probably won’t satisfy most social media watchers anxious to find further examples of social media loyalty translating to a sales boost.
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SMI writes:: Old Spice: Turning Facebook fans into profits? http://bit.ly/9sxVbv
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Old Spice: Turning Facebook fans into profits? – With a surge of nearly 200,000 new Facebook fans in the past month,… http://ow.ly/18igLJ
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Old Spice: Turning Facebook fans into profits? http://bit.ly/cxUMe2
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Old Spice: Turning Facebook fans into profits? (via my6sense) http://tinyurl.com/27ck7q8
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Old Spice: Turning Facebook fans into profits? http://ow.ly/2gv6U
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Old Spice: Turning Facebook fans into profits? http://ow.ly/1qL1eS
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Old Spice: Turning Facebook fans into profits? http://ow.ly/1qL1eS
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Old Spice: Turning Facebook fans into profits? http://ow.ly/1qL1eS
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Did you go buy Old Spice because of the new commercials? Turning Facebook fans into profits? http://bit.ly/cwxQ5O
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and here’s the article…”Old Spice: Turning Facebook fans into profits?” – http://bit.ly/9PwydC
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[...] the summer, we wrote about how Old Spice was seeing a surge of fans to its social media channels thanks to the [...]
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