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Home » Customer Engagement, Industry Case Studies & Presentations, News, Social Media Influence Conference, Social Media News, Videos

Starbucks’ social media formula has little to do with “marketing”

Submitted by Social Media Influence on July 22, 2010 – 4:01 pm11 Comments

Many of you have commented on the one-on-one interview we did recently with Alexandra Wheeler, director of digital strategy at Starbucks. We thought we would also point you to her full SMI keynote presentation where she details how Starbucks built arguably the most successful social media brand marketing strategy. A hint: “it’s about relationships, not marketing,” she says.

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