Starbucks’ social media formula has little to do with “marketing”
Submitted by Social Media Influence on July 22, 2010 – 4:01 pm11 Comments
Many of you have commented on the one-on-one interview we did recently with Alexandra Wheeler, director of digital strategy at Starbucks. We thought we would also point you to her full SMI keynote presentation where she details how Starbucks built arguably the most successful social media brand marketing strategy. A hint: “it’s about relationships, not marketing,” she says.
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
View more presentations from Social Media Influence.
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SMI writes:: Starbucks’ social media formula has little to do with “marketing” http://bit.ly/cNzT58
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How Starbucks social media marketing strategy made them #1 on Twitter (it’s about relationships not marketing) http://bit.ly/dA1Rp1
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Interesting RT@MarkJones How Starbucks social media strategy made them #1 on Twitter (abt relationships not marketing) http://bit.ly/dA1Rp1”
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Starbucks’ social media formula has little to do with “marketing” http://ow.ly/1qJIux
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Very nice marketing information.
Starbucks’ social media formula has little to do with “marketing” http://ow.ly/18flA7
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How #Starbucks is #1 Twitter brand http://bit.ly/dA1Rp1 (via @sophiebr) >Bah! £1.75 for venti [ugly] mug of tea which is just more hot water
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Starbucks’ social media formula has little to do with “marketing” http://bit.ly/cdllnn
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Great info: Starbucks’ social media formula has little to do with “marketing” http://bit.ly/bNbnHG #jb4520
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[...] to Alexandra Wheeler, Digital Director of Starbucks, social media is “about relationships, not marketing.” She talks [...]
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