Should companies hire a “head of social media”?
A month ago, we published an in-depth look at the nascent but booming social media jobs sector in a report called The State of Social Media Jobs 2010. I mention it here because one of the stark findings of the report was that many of the world’s largest companies, we found, continue to display a reluctance to appointing social media executives from within the marketing/sales/communications ranks. One major exception to this is Sony Europe, which believes social media spans the disciplines of PR, traditional and digital marketing and sales and has a vital role within the company.
I had the chance to speak to Ruth Speakman of Sony Europe on the sidelines of Social Media Influence where I posed the question: how did you get “social media” in your title and how is Sony Europe implementing this social discipline across such a vast organization? This is what she had to say:
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SMI writes:: Should companies hire a “head of social media”? http://bit.ly/9BktGD
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Good piece. But… who was holding the camera? A pendulum?
Should companies hire a “head of social media”? – I had the chance to speak to Ruth Speakman of Sony Europe on the s… http://ow.ly/18f1xB
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Should companies hire a “head of social media”? | SMI http://bit.ly/ag3VEV
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I think it’s still early in the game and the key drivers of hiring someone (or a team) at this point are really up to a company’s culture and resources. At the exchange we have a very innovative culture, but have decided to embed social media into our existing job duties rather than spend resources on a person/team. We’ve also built a cross functional team between Corporate Communications and Marketing. For us it’s worked quite well and the people involved have expanded their professional skills and integrated social media into their strategies.
@allanschoenberg
@CMEGroup
I just left a comment here: Should companies hire a “head of social media”? via @socialinfluence http://ow.ly/2f1Qt
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Thank you for the comment, Allan. Your approach, as far as we can tell, is an interesting and unique approach. It’s pretty clear there is no one-size-fits-all solution to social media staffing/recruitment; acknowledging its importance is always a good start.
Should companies hire a “head of social media”? http://bit.ly/cRaeMM #PR #socialmedia #sm
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#RT #SM #SocialMedia Should companies hire a “head of social media”? | SMI: I had the chance to spea… http://bit.ly/dwqIHi #social #media
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Should companies hire a “head of social media”? http://ow.ly/1qJHPF
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Should companies hire a “head of social media”? http://bit.ly/cUkkgN
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