London 2012′s big social hurdle: How to woo the Xbox generation
The London 2012 Olympic website is expecting an astonishing 10 billion page visits by the end of the games, making it one of the most visited web sites ever in the world of sport. But there’s one fickle group that still must be won over: videogame-obsessed teens. Bernhard Warner, SMI editor, got an inside perspective on the massive digital logistics of the Summer Games from Alex Balfour, Head of New Media for London 2012, on the sidelines of the Social Media Influence conference.
In the interview, Balfour announced their goal of 10 billion visits, a would-be Olympics record, and noted that a good portion of the visitors, as much as 50%, would access the site from within the UK. To do this, he plans on attracting the younger generation of website surfers by delving into the social channels they already call home. Of course, this will involve an organized and well-connected social media landscape that incorporates everything from location-based applications to social mini-games. Hear what he has to say:
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SMI writes:: London 2012′s big social hurdle: How to woo the Xbox generation http://bit.ly/cCYh4k
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London 2012′s big social hurdle: How to woo the Xbox generation: Source: socialmediainfluence.com — http://url4.eu/63wYe
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London 2012′s big social hurdle: How to woo Xbox generation http://bit.ly/cCYh4k /via @socialinfluence #olympics #london2012 #socialmedia
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The London 2012 Olympic w… http://bit.ly/cXLlcz
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London 2012?s big social hurdle: How to woo the Xbox generation: http://cot.ag/b5dZSO – video interview with London 2012′s Head of New Media
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London 2012?s big social hurdle: How to woo the Xbox generation http://ow.ly/1qJbrR
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London 2012′s: Preparandose para Mil millones de visitas y unos juegos olímpicos integrados con el social media http://bit.ly/abWCkt via
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: London 2012′s: Preparandose para Mil millones de visitas y unos juegos olímpicos integrados con el social media http://bit.ly/abWCkt
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London 2012?s big social hurdle: How to woo the Xbox generation http://ow.ly/1qJbrR
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London 2012s big social hurdle: How to woo the Xbox generation http://bit.ly/aY7yI8
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