Comments on: Old Spice: Most successful viral yet, or just the manliest?

By: Old Spice: Turning Facebook fans into profits? | SMI

Old Spice: Turning Facebook fans into profits? | SMI — Mon, 26 Jul 2010 09:25:39 +0000

[...] featuring “The man your man could smell like” could very well be considered one of the most successful fully integrated campaigns yet. New fans are a great thing for the marketing department to tout, [...]

By: Old Spice: Look at your ad, now back to me | CisionUK

Old Spice: Look at your ad, now back to me | CisionUK — Fri, 23 Jul 2010 12:51:18 +0000

[...] of Wieden & Kennedy’s ads for P&G’s Old Spice featuring a bare-chested Mustafa have doubled to 75 million. Last Friday seven of the top ten videos on YouTube were Old Spice clips; on Twitter, [...]

By: Matt Harrison

Matt Harrison — Wed, 21 Jul 2010 11:56:41 +0000

Wavemetrix did some research on this. It showed that although consumers are very positive towards the Old Spice campaign, sentiment towards the Old Spice brand is still mixed, with many people associating it with “old men” and a “funny smell”. The research also shows that the campaign was more effective at targeting women. Do you think that was P&G’s intention? http://bit.ly/aFy6XZ

By: yvette

yvette — Wed, 21 Jul 2010 06:47:25 +0000

Definitely the manliest unless you remember the milk tray man? See my new blog post : And all because the lady loves Old Spice? Social media campaign statistics http://ow.ly/2efOU