Old Spice: Most successful viral yet, or just the manliest?
Over the past few months, Old Spice has captured the hearts of millions through a viral video campaign that combined the reach of TV commercials and now the personalization of social media. Could the hunky Old Spice guy, Isaiah Mustafa, be the face (and bod) behind the best viral yet?
The numbers don’t lie: total views on the Old Spice YouTube channel now top 61 million as these humorous vids gets shared across blogs and Facebook, and re-Tweeted to boot. The Twitter feed has more than 71,000 followers and the Old Spice Facebook page has nearly 600,000 lustful followers. Not bad for a “bottom shelf” deodorant brand.
In the past 2 weeks, the numbers of subscribers to the Old Spice YouTube page has doubled, just as Mustafa began posting video responses to fans. Just check out this trend:
YouTube has also awarded the Old Spice channel some serious awards, which are proudly displayed on the page:
Now ladies, look at your man…
8 Comments »
SMI: Old Spice: Most successful viral yet, or just the manliest? http://ow.ly/1qI35b
This comment was originally posted on Twitter
Old Spice: Most successful viral yet, or just the manliest? http://ow.ly/1qI35b
This comment was originally posted on Twitter
Definitely the manliest unless you remember the milk tray man? See my new blog post : And all because the lady loves Old Spice? Social media campaign statistics http://ow.ly/2efOU
Old Spice: Most successful viral yet, or just the manliest? http://ow.ly/1qI35b
This comment was originally posted on Twitter
Old Spice: Most successful viral yet, or just the manliest? http://ow.ly/1qI35b
This comment was originally posted on Twitter
Wavemetrix did some research on this. It showed that although consumers are very positive towards the Old Spice campaign, sentiment towards the Old Spice brand is still mixed, with many people associating it with “old men” and a “funny smell”. The research also shows that the campaign was more effective at targeting women. Do you think that was P&G’s intention? http://bit.ly/aFy6XZ
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