Move over Lady Gaga, Starbucks first brand to 10 million fans
Like the coffee fiends we are, we are anxiously pressing the refresh button on the Starbucks Facebook page as the coffee maker nears an unprecedented milestone for a consumer brand: the first to 10 million fans.
At the time of this post the Starbucks Facebook page was about 10,000 fans shy, clocking in with 9,989,692 fans this afternoon. At the rate it’s going (over 3,000 fans added each hour at the moment) it’s highly likely Starbucks will crack the eight-figure mark in the next few hours, according to the social media measurement website Famecount. And, since the last time we looked in early June, Starbucks has grown by a whopping 2.5 million.
Sure, Lady Gaga pulled off the feat first (earlier this month), but Starbucks is close behind. How did it do it? Perhaps the free wi-fi in Starbucks locations did the trick in building fan loyalty is one reason. But check out how much the Starbucks Facebook fan base grew during the World Cup, too, coinciding with the decision to expand into the South African market:
Here’s a run-down of the other brands on the brink of reaching the 10 million club:
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SMI writes:: Move over Lady Gaga, Starbucks first brand to 10 million fans http://bit.ly/bOjBY4
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Move over Lady Gaga, Starbucks first brand to 10 million fans http://ow.ly/1qHGEE
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Move over Lady Gaga, Starbucks first brand to 10 million fans http://ow.ly/1889vo
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Starbucks reaches 10 million Facebook Fan. How did they do it? http://fb.me/BAZ1BNr4
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Starbucks reaches 10 million Facebook Fans. How did they do it? http://fb.me/EtzbJpcz
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Impressive! Move over Lady Gaga, Starbucks first brand to 10 million fans http://bit.ly/azu4TR via @AddToAny
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only 9.999.944 fans to go. Starbucks: we’re coming after you!… http://fb.me/AJoQNtdB
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Move over Lady Gaga, Starbucks first brand to 10 million fans http://ow.ly/1qHGEE
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Move over Lady Gaga, Starbucks first brand to 10 million fans on Facebook http://bit.ly/977NXT
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interesting: @starbucks is going to be the first brand to hit 10 million twitter followers – http://bit.ly/cjuIKn
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Massive – RT @40deuce: interesting: @starbucks is going to be the first brand to hit 10 million twitter followers – http://bit.ly/cjuIKn
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Instructing: Move over Lady Gaga, Starbucks first brand to 10 million fans http://ow.ly/1qHGEE #socialmedia
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Move over Lady Gaga, Starbucks first brand to 10 million fans http://ow.ly/1qHGEE
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[...] we reported how Starbucks hit a new milestone in social media marketing, the first brand to surpass 10 million Facebook fans. A few weeks back I had the opportunity to interview Alexandra Wheeler, Starbucks’ director [...]
[...] reported how Starbucks hit a new milestone in social media marketing, the first brand to surpass 10 million Facebook fans. Now we have an interview with Alexandra Wheeler, Starbucks’ director of digital [...]
There are a lot of really cool campaigns and here are some morehttp://mashable.com/2009/06/02/seaworld-social-media/http://www.epiphanysolutions.co.uk/blog/goo-on-the-loose-cadburys-social-media-campaign/http://www.contentandmotion.co.uk/our-work/the-ibm-virtual-forbidden-city-social-media-campaign-case-study/http://madebymany.co.uk/case-study-amnesty-uk-campaigning-with-social-media-00727http://blog.searchenginewatch.com/100202-154311http://www.brightsocialmedia.com/social-media-case-study-smirnoff-facebook-campaign-redeemedhttp://www.bigmouthmedia.com/live/articles/social-media-case-study–the-body-shop-.asphttp://www.iabuk.net/en/1/socialmediacasestudies.htmlhttp://www.freshnetworks.com/blog/2010/01/case-study-vitamin-waters-newest-flavour-created-by-facebook-fans/om/work/casestudy/where_are_the_joneses/http://www.coastdigital.co.uk/our-work/http://www.creaturediscomforts.org/games/http://www.netimperative.com/news/2010/march/childline-begins-social-media-campaign-to
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Move over #LadyGaga, #Starbucks first brand to 10 million fans http://bit.ly/azu4TR
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Lady Gaga vs Starbucks – first brand to 10 million fans http://ow.ly/1qHGEE
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Move over Lady Gaga, Starbucks first brand to 10 million fans http://ow.ly/1qHGEE
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Move over Lady Gaga, Starbucks first brand to 10 million fans http://bit.ly/bkF3hJ RT @tweetmeme
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