How PepsiCo formulated an organization-wide social media strategy
Submitted by Social Media Influence on July 14, 2010 – 3:47 pm13 Comments
How do you keep track of the hundreds, even thousands, of daily discussions involving your brand? Focus on the conversations that matter, says PepsiCo’s head of digital and social media, B. Bonin Bough. From this discourse, you will gain invaluable insight into how consumers truly feel about you.
I’ll let Bonin himself do the rest of the talking. Here’s his fascinating keynote speech from Social Media Influence 2010 late last month.
Stay tuned. In the coming days we’ll be posting more highlights from the 22nd.
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How PepsiCo formulated an organization-wide social media strategy http://ow.ly/1qHIpD
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How PepsiCo formulated an organization-wide social media strategy http://j.mp/9OwaLP
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://ow.ly/1qHIpD http://bit.ly/9mNTZ1
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://j.mp/9OwaLP http://bit.ly/a8okf3
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://j.mp/9OwaLP http://bit.ly/a8okf3 #fb
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://bit.ly/aFSWOS
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://ow.ly/1qHIpD
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://ow.ly/1qHIpD
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://ow.ly/1qHIpD http://bit.ly/d9DWkq
This comment was originally posted on Twitter
How PepsiCo formulated an organization-wide social media strategy http://bit.ly/cbZJGR
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Watching fascinating presentation by B. Bonin Bough of Pepsico’s Social Media Case study via @socialinfluence http://ow.ly/2bTsi // @boughb
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@carveconsulting . Take a look at this . How PepsiCo formulated an organisation wide #sm strategy http://ow.ly/2clT9 #socialmedia
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[...] long ago we posted here the full video of B. Bonin Bough’s SMI keynote presentation where he detailed how PepsiCo had [...]
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