Sony Europe’s Ruth Speakman at Social Media Influence conference
Submitted by Social Media Influence on July 7, 2010 – 10:44 am4 Comments
How did Sony Europe move “beyond campaigns”?
The company’s head of Consumer PR and Social Media, Ruth Speakman explained how social has helped Sony reach new markets, engage directly with customers that it otherwise would have never met and get insight on its business operation and performance.
Here’s another chance to view her presentation:
Ruth Speakman from Sony Europe at Social Media Influence conference
View more presentations from Social Media Influence.
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Sony Europe’s Ruth Speakman at Social Media Influence conference http://ow.ly/1qGztH
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