Coca-Cola beats Adidas in social media World Cup stakes
With the semi-finals right around the corner, sponsors are gearing up for the climax of their World Cup brand exposure. But before you place your bets on the best World Cup sponsor check out the latest SMI World Cup social media sponsor chart – this week’s winner, Coca-Cola prevailed thanks to some exponential social media growth.
Coca-Cola made a whopping 630,000 social media follower gain during the last week, keeping the brand at the number one spot on our sponsor list with 6.6 million online followers flowing from its YouTube contest and ongoing social media campaign called The Longest Celebration, which is getting more popular with each goal.
Pepsi, a non-official World Cup sponsor, has employed clever ambush marketing tactics by releasing a new “African” flavor called Pepsi Max, but hasn’t got close to Coke’s massive social media following gain. Fans themselves, sharing their love for Coke and feeding on the brand rivalry, were quick to point out their favorite brand’s social dominance on the Coke Facebook page:
There is competition of course. The Guardian reported last week that Adidas is the number one World Cup sponsor so far due to its viral TV ad and the controversy surrounding the new Jabulani official World Cup football. However, that Adidas ad comes up short against Coke when it comes to overall social media following. Here’s the hard data for last week’s social media gains:
Stay tuned for next weeks final number crunch of the World Cup social media sponsors’ social followings.
18 Comments »
SMI writes:: Coca-Cola beats Adidas in social media World Cup stakes http://bit.ly/dhkXVL
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes: Source: socialmediainfluence.com — Monday, July 05, http://url4.eu/5QneO
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes http://bit.ly/9ba5Ab
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes – With the semi-finals right around the corner, sponsors are… http://ow.ly/180IFC
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes http://icio.us/lx5khc
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes (via my6sense) http://tinyurl.com/22voopg
This comment was originally posted on Twitter
Coca-Cola verslaat Adidas ruim in social media aandacht rondom WK voetbal. Sony scoort opmerkelijk laag. http://bit.ly/bOzIjk *DT
This comment was originally posted on Twitter
Coca-Cola é a marca que mais cresceu nas Redes Sociais por causa da Copa. Adidas, segue de longe. http://ow.ly/27Bfj
This comment was originally posted on Twitter
Always Coca-Cola….. http://bit.ly/drm8ds
This comment was originally posted on Twitter
With the semi-finals right around the corner, sponsors are gearing up for the climax of their World Cup brand expo… http://bit.ly/b0eDZj
This comment was originally posted on Twitter
SMI: Coca-Cola beats Adidas in social media World Cup stakes http://ow.ly/1qG8BR
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes http://ow.ly/1qG8BR
This comment was originally posted on Twitter
Coca-Cola beats Adidas in social media World Cup stakes http://ow.ly/1qG8BR
This comment was originally posted on Twitter
Coke Beats Adidas in World cup social Media Stakes. http://bit.ly/buj2gg
This comment was originally posted on Twitter
[...] we reported yesterday, Pepsi made impressive gains (although always second to Coca-Cola) through its ambush marketing [...]
Coca-Cola beats Adidas in social media World Cup stakes http://bit.ly/bOzIjk
This comment was originally posted on Twitter
[...] was a close second to Coke throughout the tournament in terms of absolute gains. Most of its publicity came from its [...]
[...] Now, while Nike spends money in a commercial where all their stars failed in the World Championship Adidas was the best social brand after Coca-Cola controlling Jabulany issues. While Nike encourages you to be the first, Adidas keep [...]
Additional comments powered by BackType