10 commandments of social business
Can you tell from that headline we’re a bit inspired? It’s the morning after Social Media Influence 2010, a fascinating day of discussion and debate about what makes for a social company, the kind of organization nimble and responsive enough to prosper in this age of social business. Yesterday, we heard from the top social media thinkers at Starbucks, PepsiCo, Dell, Dachis Group, Sony Europe, The Guardian and more. We’ve synthesized their thoughts here, a small sample of the post-event reporting we will be putting up here in the coming days.
1. Be authentic in your social media outreach and communications. – Alexandra Wheeler, digital director, Starbucks. If you are not authentic, it’s probably best not to respond at all. – Adam Brown, director of interactive marketing communications, Dell.
2. Social media fits within larger digital integrated strategy; don’t think of it merely as a tool for marketing, PR – Starbucks, PepsiCo, Dell and Sony
3. Maintain a consistent tone of voice across all outreach channels, but don’t strip out the personality of the person Tweeting, posting, blogging. - Ruth Speakman, head of consumer PR and social media, Sony Europe.
4. Use creativity to inspire people, to get them involved in a cause. The public will respond if they see you care. – Andy Hobsbawm, Founder of Do The Green Thing.
5. How to integrate social media/digital innovation within every facet of an organization? Teach. Do not cut legal, HR, R&D, product development out of the integration strategy. Involve them. – B. Bonin Bough, global director of digital and social media, PepsiCo.
6. The apps market is an unforgiving place. Don’t put out a crappy old app to match a rival. Why? “The market is social,” says Jonothan Moore, mobile product manager for the Guardian, in discussing the economics of apps. “We live and die based on product reviews.”
7. Social media demands good story-telling. But good story-telling is not going to earn you extra budget. — Adam Brown, Dell.
8. Monitoring and making sense of social conversation is a flawed practice. “The tools are primitive,” says Jeff Dachis, founder of Dachis Group.
9. Don’t be afraid to experiment/fail. – Starbucks, Sony, Dell, PepsiCo.
10. All of the web is becoming social. All business is done online. Ergo: all business will be social business. – Jeff Dachis, founder of Dachis Group.
Editorial Note: In the coming days we will post to the site videos of the SMI 2010 presentations. So watch this space. And, don’t forget to sign up to our newsletter for additional access to our research and in-depth analysis. It’s free.
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SMI blog post: 10 commandments of social business http://socialmediainfluence.com/2010/06/23/10-commandments-of-social-business/
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Relevant & simple points re #socialmedia RT @socialinfluence: SMI blog post: 10 commandments of social business http://ow.ly/227AD
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10 commandments of social business – Can you tell from that headline we’re a bit inspired? It’s the morning after So… http://ow.ly/17QWSV
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Did you miss #SMI10 ? Or want to see a presentation again? We’ll be posting videos in the coming days. http://tinyurl.com/3x8ccc5
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Really enjoyed the conference yesterday, there was a lot of new information but also a lot of things that we already knew, which was reassuring to think that we are keeping abreast of the developments in this area.
We always try to include some aspect of social media every project we undertake – be it branding, exhibits or websites – but as we heard yesterday, companies aren’t always receptive to the idea so it was fantastic meeting so many like-minded people!
Looking forward to what the future brings in this area
10 commandments of social business from #SMI10 http://socialmediainfluence.com/2010/06/23/10-commandments-of-social-business/
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Some good tips from big brands. 10 commandments of social business http://bit.ly/aciPiC via @AddToAny
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10 Commandments to follow! Social Media business http://ow.ly/22btL n°7 Social media demands good story-telling
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If you missed the Social Media Influence conference yesterday, there are some great notes here: http://tinyurl.com/3x8ccc5 #SMI10
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The 10 commandments of social business: http://bit.ly/bn1vkk #social #media #marketing #business #Facebook #Twitter
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[...] het artikel op Social Media Influence. AKPC_IDS += [...]
10 commandments of social business http://bit.ly/aciPiC via Social Media Influence. Very interesting.
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Great tips! I especially liked #9: “Dont be afraid to experiment/fail”. Behind every great idea are a hundred horrible ones. But the horrible ones are what make the great one so good.
- Brand-Yourself.com
10 Commandments of #social business (great read via @socialinfluence) http://mnstr.me/blCwDf
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10 commandments of social business http://ow.ly/1qDbgf
This comment was originally posted on Twitter
10 commandments of social business http://bit.ly/cESO1Q
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10 commandments of social business by @socialinfluence http://bit.ly/aRTIjz RT @WeltchMedia #socialmedia
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10 commandments of social business http://ow.ly/22tCc definitely #9
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On Twitter: 10 commandments of social business http://ow.ly/22tCc definitely #9 http://bit.ly/a0uZ2o
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10 commandments of social business http://ow.ly/1qDbgf
This comment was originally posted on Twitter
10 commandments of social business http://ow.ly/1qDbgf
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10 commandments of social business http://bit.ly/aciPiC via @AddToAny
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10 commandments of social business: http://bit.ly/10-commandments (via @socialinfluence)
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10 Commandments of Social Business from @socialinfluence. Great list! http://bit.ly/cESO1Q
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10 commandments of social business – my favourite one? “Social media demands good story-telling” – http://ow.ly/23Rsj
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10 commandments of social business. Nice checklist. But no mention of tracking or measurement http://ow.ly/1qDbgf
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10 Commandments to follow! Social Media business http://ow.ly/22btL n°7 Social media demands good story-telling
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10 commandments of social business | SMI: http://bit.ly/9OIBLl via @addthis
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10 commandments of social business – http://socialmediainfluence.com/2010/06/23/10-commandments-of-social-business/
This comment was originally posted on Twitter
10 commandments of social business http://bit.ly/aciPiC via @AddToAny
This comment was originally posted on Twitter
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