The State of Social Media Jobs 2010 – A Special Report
A career in social media may be seen as one of the trendiest new jobs to have, and the importance of social media certainly is resonating through many big companies. However, as we reveal in a our new special report: The State of Social Media Jobs 2010, many of the world’s top companies still do not have dedicated social media positions in-house.
Just 59 of Fortune Global 100 firms have invested in recruiting staff specifically assigned to core social media duties that include customer outreach, PR and marketing support and internal communications. And, while our research shows that demand for social media positions has increased more than five-fold in the last five years social media salaries lag behind the equivalent positions in the traditional fields of PR, marketing and publishing.
Here are some of the key findings of the report:
• The social media “laggard” sectors include: financial services & insurance; petroleum & energy and utilities.
• The social media “active” sectors include: healthcare, telecommunications, retail and automotive.
• The number of social media job postings has increased by more than 600 percent to over 21,000 in the past five years.
• On average, social media salaries come in $5,000-10,000 lower than their traditional counterparts.
• Social media salaries are on the rise and could close the gap within the next year.
The report looked at four main areas on interest:
1, How the Fortune Global 100 are staffing their social media needs.
2, Which type of social media specific job position is being advertised.
3, The skills employers are looking for in recruiting social media specialists.
4, How well (or not) social media positions are paid.
To understand this new career landscape we analysed more than 21,000 social media job listings across all industry sectors.
The special report can be downloaded at: http://socialmediainfluence.com/downloads/
Editor’s Note: Want to learn more about social media best practice? Join our LinkedIn Group and enjoy a great discount on attending the Social Media Conference, June 22.
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The State of Social Media Jobs 2010 – A Special Report http://bit.ly/aXOss3 via @AddToAny #HAPPO
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Interesting. RT @Mannyotiko: The State of Social Media Jobs 2010 – A Special Report http://bit.ly/aXOss3 via @AddToAny #HAPPO
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good news: # of #socialmedia #jobs increased 600%. bad news: they earn $5-10k less than traditional counterparts. http://bit.ly/cwnNH4
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Social Media Jobs Special Report | Social Media Influence http://ow.ly/1qBmQI
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The State of Social Media Jobs 2010 A Special Report http://bit.ly/aXOss3 via @AddToAny
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The State of Social Media Jobs 2010 – A Special Report http://bit.ly/anKsdx
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The State of Social Media Jobs 2010 – A Special Report http://ow.ly/1qBmQI
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Social Media Jobs Special Report | Social Media Influence http://ow.ly/1qBmQI
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The State of Social Media Jobs 2010 – A Special Report by SMI: http://bit.ly/d8zU9p (requires sign-up)
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State of socialmedia jobs 2010 report http://bit.ly/blHxJI pasito a pasito…
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hot stuff for #jobseeker ! @inpressulum: RT @mobilefriend: State of #SocialMedia #Jobs 2010 – A Special Report http://bit.ly/dAOcay #fb
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Disappointing, but with hope: RT @inpressulum: State of #SocialMedia #Jobs 2010 – A Special Report http://bit.ly/dAOcay
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The State of Social Media Jobs 2010 – A Special Report http://bit.ly/aXOss3 via @AddToAny
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Passt du unserer #prsh-Veranstaltung am Dienstag: Social Media Jobs Special Report | Social Media Einfluss http://ow.ly/1qBmQI
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Interesting story on the social media job market http://bit.ly/dvBvWJ
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Social Media Jobs Rapport spécial | Media Social Influence http://ow.ly/1qBmQI
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It’s wrong to consider financial services and insurance companies laggards in social media when they face different standards that the other industries. Financial Services and Insurance are under strict regulatory guidelines which hinders them tremendously with social media. A tweet by an insurance agent can be considered “advertising” which is thus in violation of FINRA. I would suggest that you do your due dilligence when asserting that they are laggards. Both industries are trying to do their best with Social Media but if you are the guise of a regulatory agency and can face large fines, what would you do?
Social Media Jobs Special Report | Social Media Influence http://ow.ly/1qBmQI
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[...] published an in-depth look at the nascent but booming social media jobs sector in a report called The State of Social Media Jobs 2010. I mention it here because one of the stark findings of the report was that many of the [...]
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