Is there a social media pay-off for World Cup sponsors?
We have a serious case of World Cup fever here. Before the tournament was underway, we put together our World Cup Sponsor Social Media Guide, tipping which big brand we though had a chance to score the most points with fans. Today, we are delivering our first of many reports on how these big brands are faring. The first installment here is a league table of the 14 Fifa World Cup partners and sponsors, ranked by social media following. We’ll update this every Monday until the end of the tourney in the hopes of answering: do the hefty World Cup sponsorship investments actually pay off?
One indication, we think, is by following the ups and downs of the sponsors’ social media following during the event. These companies are paying for incredible exposure to a global fan base. So far, the strong relationship between the sponsors and their social media pages is clear. For example, tyres-maker, Continental, is letting fans compete online for World Cup Finals tickets. It should stand then that one of the benefits of the give-away is more followers. Right? Well, we’ll see.
Here is the first of our World Cup sponsors’ social media audits, showing Coca-Cola well out in front of the pack. Can No. 2, Adidas, catch them?
We will be providing weekly updates of the numbers right here on SMI. Head’s up!
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Is there a social media pay-off for World Cup sponsors? – We have a serious case of World Cup fever here. Before the… http://ow.ly/17Jj3x
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Is there a social media pay-off for World Cup sponsors? | Social Media Influence http://ow.ly/1YrPF
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Is there a social media pay-off for World Cup sponsors? http://bit.ly/csE71w #SCS2118
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World Cup: Follow the ups and downs of the sponsors’ social media following http://ow.ly/1Z7w2
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[...] would give advanced warning in any case. Twitter is performing the necessary fixes just in time as World Cup tweeting numbers are sure to be on the rise. Regardless, until it is fully updated in two weeks’ time, Twitter [...]
[...] off the numbers from last week, it’s clear that large social following begets a faster growing fan base, at least on Facebook. [...]
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